Sales & Marketing Executive

*TATA Teleservices*

A DST (Direct Sales Team or Direct Sales Executive) at Tata Teleservices Limited (operating as Tata Tele Business Services - TTBS) is a field-based sales role focused on acquiring small-to-medium business (SMB) and enterprise customers.

Key Responsibilities of a DST

• New Customer Acquisition: Identify new business logos and pitch telecom and ICT (Information and Communication Technology) solutions to corporate clients.

• Hyperlocal & Field Sales: Conduct door-to-door visits, building/office surveys, and direct pitches in assigned micro-markets or business clusters.

• Product Portfolio Pitching: Sell enterprise and business-grade solutions, including:

• Internet Leased Line (ILL)

• Multiplex Protocol Label Switching (MPLS) and Peer-to-Peer (P2P) connections

• Cloud communication and Smart Flo

• SIP trunking and PRI services

• WhatsApp Business Marketing and Cybersecurity solutions

• SD-WAN and Microsoft 365 licenses

• Target & Revenue Achievement: Meet monthly recurring revenue (MRC) targets and lead generation goals.

• Sales Funnel & CRM Tracking: Log daily visits, manage prospect pipelines, and maintain data hygiene using Salesforce or internal CRM tools.

Role Structure & Compensation

• Reporting: DSTs typically report to a Cluster Lead or Area Sales Manager who oversees a specific geographic locality.

• Qualifications: Open to fresh graduates or MBA holders, as well as experienced telecom/B2B field sales representatives.

• Compensation: Typically ranges between ₹3.0 Lakhs to ₹5.0 Lakhs per annum (CTC), supplemented by performance-based sales incentives.