Digital Marketing Strategist

Digital Marketing Strategist

Project Role : Digital Marketing Strategist
Project Role Description : Gather insights to build measurable digital marketing strategies, create innovative customer experiences and improve digital marketing effectiveness for clients. Develop communication strategies and translate into blueprints for creative teams to execute. Architect go-to-market plans for audience and engagement strategy, branded content, campaign planning and customer relationship marketing. Grow client understanding of the digital marketing strategy through thought leadership, industry expertise and creative storytelli
Must have skills : Marketing Analytics and Reporting
Good to have skills : NA
Minimum 5 year(s) of experience is required
Educational Qualification : 15 years full time education

Summary:
As a Digital Marketing Strategist, a typical day involves gathering valuable insights to design measurable digital marketing strategies that enhance client engagement and campaign effectiveness. The role includes crafting innovative customer experiences and developing comprehensive communication plans that serve as blueprints for creative teams. This position requires architecting go-to-market strategies focused on audience targeting, branded content, and customer relationship marketing. Additionally, the strategist works to deepen client understanding of digital marketing approaches by sharing thought leadership and industry knowledge, ensuring that marketing initiatives are both impactful and aligned with client goals.

Roles & Responsibilities:
- Expected to be an SME, collaborate and manage the team to perform.
- Responsible for team decisions.
- Engage with multiple teams and contribute on key decisions.
- Provide solutions to problems for their immediate team and across multiple teams.
- Lead the development and execution of digital marketing strategies that align with client objectives.
- Facilitate cross-functional collaboration to ensure cohesive campaign delivery and maximize impact.
- Mentor junior team members to support their professional growth and enhance team capabilities.

Professional & Technical Skills:
- Must To Have Skills: Proficiency in Marketing Analytics and Reporting.
- Strong analytical skills to interpret marketing data and derive actionable insights.
- Experience in developing and monitoring key performance indicators for digital campaigns.
- Ability to translate complex data into clear, compelling reports and presentations.
- Familiarity with digital marketing tools and platforms to track and optimize campaign performance.
- Excellent communication skills to effectively convey strategies and results to diverse stakeholders.

Additional Information:
- The candidate should have minimum 5 years of experience in Marketing Analytics and Reporting.
- This position is based at our BDC7C - SEZ office.
- A 15 years full time education is required.