Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Summary:

We are looking for a Digital Marketing Executive to manage and execute digital marketing activities focused on lead generation, brand visibility, and online engagement. The ideal candidate should have hands-on experience in performance marketing, website management, social media marketing, content creation, and digital advertising platforms.

Key Responsibilities:

Plan, execute, and optimize digital marketing campaigns across various channels.

Manage Performance Marketing campaigns to drive quality leads and conversions.

Create, monitor, and optimize campaigns on Meta Ads, Google Ads, and LinkedIn Ads.

Track campaign performance, analyze results, and prepare reports with actionable insights.

Manage and update the company website, ensuring content accuracy and user experience.

Handle SEO best practices to improve website visibility and organic traffic.

Create and manage social media content calendars and campaigns across platforms.

Develop engaging content including blogs, articles, social media posts, and marketing materials.

Coordinate and execute email marketing campaigns when required.

Edit and create marketing videos, reels, and promotional content for digital platforms.

Generate and nurture leads through digital channels.

Monitor industry trends, competitor activities, and emerging digital marketing opportunities.

Collaborate with internal teams to support marketing and business objectives.

Required Skills & Experience:

Experience in Digital Marketing and Performance Marketing.

Hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Ads.

Knowledge of lead generation and conversion optimization strategies.

Experience in website management and basic SEO practices.

Proficiency in video editing tools and content creation.

Strong understanding of social media platforms and campaign management.

Experience in blog writing, content marketing, and copywriting.

Knowledge of Google Analytics and digital marketing reporting tools.

Strong analytical, communication, and creative skills.