Campaign Management Specialist

Campaign Management Specialist

Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • Design, implement, develop & manage Salesforce Marketing Cloud. • A CRM platform that allows to create and manage marketing relationships and campaigns with customers. • It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. • Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.
What are we looking for? • Primary skill - Salesforce Marketing Cloud - P5 • Secondary skill - Salesforce Pardot - P5
Roles and Responsibilities: • We are looking for a detail oriented and data driven Marketing Automation Specialist to join our marketing team. In this role, you will own the day to day execution of email marketing campaigns, lead nurturing programs, and marketing automation workflows using Salesforce Pardot Account Engagement and Salesforce Marketing Cloud SFMC. You will play a critical role in driving pipeline growth, improving lead quality, and delivering personalized experiences across the customer journey. • Key Responsibilities • Campaign Execution and Automation • Build, test, and deploy email campaigns, drip programs, and engagement studio programs in Pardot. Develop and manage customer journeys, triggered sends, and transactional emails in SFMC using Journey Builder and Automation Studio. Create and manage dynamic content, segmentation lists, and audience targeting across both platforms. • Data and Reporting • Monitor campaign performance and deliver regular reporting on key metrics including open rates, CTR, conversion rates, and pipeline influence. Maintain data hygiene across Pardot and SFMC, including list management, deduplication, and segmentation. Use Salesforce reports and dashboards to surface insights and inform campaign strategy. • Required Qualifications • Minimum 5 years of hands on experience with Salesforce Pardot Account Engagement and or Salesforce Marketing Cloud. Proficiency in building automation rules, engagement programs, segmentation, and email campaigns. Working knowledge of Salesforce CRM and how it integrates with marketing automation platforms. Strong understanding of email marketing best practices, including deliverability, CAN SPAM and GDPR compliance, and list hygiene. Comfortable with HTML and CSS for basic email template editing. Analytical mindset with experience pulling and interpreting campaign performance data. Excellent attention to detail and ability to manage multiple projects simultaneously.