Digital Marketing Specialist

We are looking for a Digital Marketing Expert to manage and grow our travel agency’s online presence and generate qualified leads for flights, holiday packages, hotels, visas, and other travel services.

The ideal candidate should have strong hands-on experience with Meta Ads, Google Ads, Instagram, Facebook, WhatsApp marketing, SEO, and lead generation, preferably within the travel or tourism industry.

Key Responsibilities

Plan and execute digital marketing strategies for travel products and services.

Create, manage, and optimize Facebook & Instagram (Meta) Ads.

Manage Google Ads, including Search, Display, and Performance Max campaigns.

Generate high-quality leads through paid and organic marketing.

Develop campaigns for:

International & domestic flight tickets

Holiday packages

Hotel bookings

Visa services

Travel insurance

Group and customized tours

Manage Instagram and Facebook pages, including content planning and posting.

Create and coordinate engaging marketing creatives, reels, videos, and promotional campaigns.

Manage WhatsApp lead campaigns and improve lead-to-booking conversion.

Track campaign performance, CPL, conversion rates, ROAS, and overall marketing ROI.

Conduct audience research and competitor analysis.

Perform keyword research and implement basic SEO strategies.

Maintain and optimize Google Business Profile.

Analyze website traffic and user behavior using tools such as Google Analytics and Search Console.

Prepare regular marketing performance reports and recommend improvements.

Coordinate with the sales team to improve lead quality and conversions.

Required Skills

Strong knowledge of Meta Ads Manager

Google Ads expertise

Instagram & Facebook marketing

Lead generation and conversion optimization

WhatsApp marketing

SEO fundamentals

Google Analytics / Search Console

Canva or similar design tools

Basic video/reel editing skills

Strong analytical and reporting skills

Good understanding of travel-industry customer behavior

Preferred Experience

Experience in travel agencies, airlines, hotels, visa/immigration companies, tourism, or hospitality will be preferred.

Candidates who have previously generated leads for flight bookings, holiday packages, or visa services will have an advantage.

Key Performance Indicators (KPIs)

Qualified leads generated

Cost per lead (CPL)

Lead-to-booking conversion

Revenue generated through digital campaigns

Return on Ad Spend (ROAS)

Website and social-media growth

Campaign engagement and reach