Telecaller

Job DescriptionSales Executive / Tele-Sales Executive – Lead ConversionDepartment: Sales & Business Development

Position: Sales Executive / Tele-Sales Executive

Experience: 1–3 Years Preferred

Employment Type: Full-Time

Reporting To: Sales Manager / Business Head / Director

1. Job PurposeThe Sales Executive / Tele-Sales Executive will be responsible for handling incoming and outgoing sales leads, communicating with prospective customers through telephone calls and other communication channels, understanding customer requirements, presenting suitable products and services, and converting qualified leads into meetings, quotations, purchase orders, and confirmed sales.

The ideal candidate should be confident, persuasive, target-oriented, and highly disciplined in follow-ups.

• 2. Key ResponsibilitiesReceive and make calls to new and existing sales leads.
• Understand customer requirements, budget, project scope, decision-making process, and purchase timelines.
• Qualify leads based on requirement, budget, authority, project readiness, and purchase timeline.
• Explain company products, services, technical solutions, pricing, and commercial terms in a clear and simple manner.
• Follow up regularly with prospective customers until the lead is converted or closed.
• Prepare and share quotations, commercial offers, company profiles, product information, and other required documents.
• Coordinate with technical, commercial, operations, and management teams to address customer requirements.
• Schedule customer meetings, site visits, technical discussions, product demonstrations, and presentations.
• Maintain accurate records of all calls, customer discussions, follow-ups, quotations, and lead status in CRM/Excel.
• Follow up on pending quotations and commercial proposals.
• Negotiate with customers within approved commercial limits and escalate important negotiations to management.
• Convert qualified leads into customer meetings, quotations, purchase orders, and confirmed sales.
• Develop and maintain strong relationships with existing and prospective customers.
• Generate repeat business, referrals, and new sales opportunities.
• Monitor pending leads and ensure timely follow-up without losing sales opportunities.
• Prepare and submit daily and weekly sales activity reports to management.
• Achieve assigned monthly and quarterly sales, calling, follow-up, and lead-conversion targets.

3. Key Performance Indicators (KPIs)Performance will be measured based on:

• Number of calls handled/made per day.
• Number of leads contacted.
• Number of qualified leads generated.
• Lead-to-meeting conversion ratio.
• Lead-to-quotation conversion ratio.
• Lead-to-order conversion ratio.
• Monthly and quarterly sales value achieved.
• Follow-up completion rate.
• Number of new customers acquired.
• Number of customer meetings/site visits generated.
• Number and value of orders converted.
• Customer response, satisfaction, and relationship quality.
• Timely and accurate CRM/Excel reporting.
• 4. Required Skills & CompetenciesExcellent verbal communication and convincing skills.
• Good communication skills in Gujarati, Hindi, and English.
• Strong telephone handling and customer interaction skills.
• Excellent follow-up and lead management ability.
• Strong sales negotiation and closing skills.
• Customer relationship management skills.
• Target-oriented and result-driven attitude.
• Ability to handle rejection and maintain persistence during follow-ups.
• Basic knowledge of MS Excel, WhatsApp, Email, and CRM software.
• Ability to understand technical products/services and explain them to customers in simple language.
• Good coordination and reporting skills.
• Strong time-management and organizational skills.
• Professional and confident approach while communicating with customers.

5. Preferred Candidate ProfileCandidates with experience in the following sectors will be preferred:

• B2B Sales
• Industrial Sales
• EPC
• Renewable Energy
• Solar Energy
• Battery Energy Storage Systems (BESS)
• Waste Management
• Environmental Solutions
• Engineering Products
• Technical Products / Industrial Solutions

Candidates with strong tele-sales, inside-sales, lead-generation, follow-up, and lead-conversion experience may also be considered.

The candidate should be:

• Confident and well-spoken.
• Disciplined and consistent with follow-ups.
• Comfortable making frequent customer calls.
• Persistent and capable of converting opportunities into business.
• Comfortable working with sales targets.
• Customer-focused and commercially aware.
• Willing to coordinate with internal teams to close sales.

6. Lead Conversion ProcessThe Sales Executive will be expected to manage leads through the complete sales cycle:

Lead Received → First Call → Requirement Understanding → Lead Qualification → Follow-up → Meeting/Site Visit → Quotation → Negotiation → Purchase Order → Sales Closure → Repeat Business/Referral

7. Reporting & CoordinationThe position will report to the Sales Manager / Business Head / Director and will coordinate with:

• Technical Team
• Commercial Team
• Operations Team
• Project Team
• Management

The employee must maintain proper documentation and provide accurate daily and weekly sales reports.

8. Salary & IncentiveSalary: As per experience, skills, and capability.

Incentive: Performance-based incentive linked to:

• Qualified leads
• Customer meetings
• Quotations generated
• Successful sales conversions
• Sales value achieved

9. Primary ObjectiveTo maximize sales through effective lead handling, professional customer communication, systematic follow-ups, and successful conversion of qualified leads into meetings, quotations, purchase orders, and confirmed business.

10. Ideal CandidateThe ideal candidate is someone who can pick up a lead, speak confidently with the customer, understand the requirement, create interest, follow up consistently, coordinate internally, and ultimately convert the opportunity into business.

Key Success Factor:

Lead → Call → Follow-up → Meeting → Quotation → Order → Repeat Business