Real Estate Telecaller & Lead Generation Executive

Amar Realty is looking for a confident, energetic, and target-oriented Real Estate Telecaller & Lead Generation Executive to identify potential property buyers, understand their requirements, qualify genuine prospects, and generate quality sales opportunities for our real estate sales team.

This role is focused on finding and developing genuine buyer opportunities, not simply making a high number of phone calls.

The successful candidate will be responsible for:

Prospecting → Calling → Requirement Discovery → Lead Qualification → Buyer Intent Identification → Follow-up → Site Visit Generation → Sales Handover

• Key Responsibilities1. Lead GenerationMake outbound calls to prospective property buyers using company-provided lead databases and approved prospecting sources.
• Identify people who may be planning to purchase residential or commercial property.
• Introduce Amar Realty and relevant projects in a professional manner.
• Generate new sales opportunities through structured calling and prospecting.
• Maintain consistent daily lead-generation activity.

2. Customer Requirement DiscoveryUnderstand the customer's actual property requirement by asking relevant questions such as:

• Preferred location
• Property type
• 1/2/3 BHK or other configuration
• Approximate budget
• Self-use or investment
• Expected purchase timeline
• Home-loan/finance requirement
• Current buying stage
• Whether family members are involved in the decision
• Preferred time for a meeting or site visit

3. Lead QualificationEvery interested customer should be evaluated based on genuine buying potential.

Classify prospects as:

HOT: Actively looking and likely to purchase soon

WARM: Genuine requirement but purchase may take some time

COLD: Potential future buyer with limited immediate intent

LOW INTENT: Information seeker / unsuitable requirement / no immediate need

The objective is to provide the sales team with qualified opportunities rather than unfiltered enquiries.

• 4. Buyer Intent IdentificationListen carefully to customer responses.
• Identify genuine buying signals.
• Understand the reason behind the purchase.
• Identify objections and concerns.
• Determine the customer's expected decision timeline.
• Identify what information is preventing the customer from taking the next step.
• 5. Follow-UpMaintain scheduled follow-ups without missing commitments.
• Reconnect with interested prospects at the appropriate time.
• Maintain complete follow-up history in the CRM.
• Ensure every active lead has a defined next action.
• Re-engage older prospects where there is a reasonable opportunity.
• 6. Site Visit GenerationConvert qualified prospects into property presentations and site visits.
• Coordinate with the sales team for qualified lead handover.
• Confirm appointments with customers.
• Follow up after site visits and record customer feedback.
• Identify the customer's next step after the site visit.

7. CRM & Data ManagementAccurately record:

• Customer name
• Contact details
• Location preference
• Budget
• Property requirement
• Purpose of purchase
• Purchase timeline
• Lead source
• Buyer intent
• Customer objections
• Follow-up date
• Site-visit status
• Sales status
• Important conversation notes

No important customer conversation should remain undocumented.

8. Objection HandlingProfessionally handle common responses such as:

• "मला सध्या प्रॉपर्टी नको आहे."
• "फक्त माहिती घेत आहे."
• "बजेट जास्त आहे."
• "WhatsApp वर माहिती पाठवा."
• "नंतर बघतो."
• "कुटुंबाशी चर्चा करून सांगतो."
• "दुसरे प्रोजेक्ट्स पाहत आहे."
• "आत्ता खरेदीचा प्लॅन नाही."

The objective is not to pressure the customer. The objective is to understand the reason, identify genuine potential, and determine the correct next step.

Daily Work ProcessEvery working day, the Telecaller will follow a structured workflow:

STEP 1 — PLANReview new leads and pending follow-ups.

STEP 2 — PRIORITIZEStart with HOT and WARM prospects and leads whose follow-up is due.

STEP 3 — CALLMake outbound calls and initiate meaningful conversations.

STEP 4 — DISCOVERUnderstand the customer's property requirement.

STEP 5 — QUALIFYDetermine budget, requirement, timeline and buying intent.

STEP 6 — RECORDImmediately update the CRM with the conversation outcome.

STEP 7 — FOLLOW UPSchedule the next action for every active prospect.

STEP 8 — CONVERTWork toward generating qualified meetings and site visits.

STEP 9 — HANDOVERPass qualified opportunities to the sales team with complete customer information.

• Candidate RequirementsRequiredGood verbal communication skills.
• Confident and pleasant telephone manner.
• Ability to communicate in Marathi.
• Hindi communication is preferred.
• Basic English communication is an advantage.
• Comfortable speaking with new people.
• Ability to ask questions and listen carefully.
• Comfortable working with targets.
• Persistent and able to handle rejection.
• Good follow-up discipline.
• Basic computer knowledge.
• Ability to use CRM, Excel/Google Sheets and WhatsApp.

PreferredExperience in:

• Real estate
• Telecalling
• Telesales
• Inside sales
• Lead generation
• Customer service
• Business development

Freshers may apply if they demonstrate strong communication, confidence, discipline and willingness to learn.

Personal Qualities We ValueWe are looking for someone who is:

• Confident
• Disciplined
• Positive
• Patient
• Persistent
• Good listener
• Customer-focused
• Target-oriented
• Honest
• Willing to learn

The candidate should understand that a successful real estate telecaller does not simply "sell a property."

They identify:

WHO is looking → WHAT they need → WHY they need it → WHEN they may buy → HOW much they can invest → WHAT is stopping them → WHAT should happen next.

Career GrowthSuccessful candidates can progress toward:

Telecaller → Senior Telecaller → Inside Sales Executive → Relationship Manager → Real Estate Sales Executive

Training will be provided on:

• Real estate fundamentals
• Amar Realty projects
• Calling methodology
• Customer qualification
• Buyer-intent identification
• Objection handling
• CRM usage
• Follow-up methodology
• Site-visit conversion
• Sales coordination