Business Development Manager (BDM)

Job description for Business Development Manager( BDM)

A Business Development Manager (BDM) is responsible for driving growth by identifying new opportunities, building client relationships, and expanding market presence. The role blends sales, strategy, and networking to increase revenue and strengthen the company’s competitive position.

The ideal candidate should possess a combination of sales, technical understanding, communication, and relationship management skills as follows

* Lead generation through cold calling, email campaigns, LinkedIn, and networking

* Prospect identification and qualification

* Consultative selling and solution selling

* B2B sales experience

* Client acquisition and account management

* Sales pipeline management

* Negotiation and closing skills

* Revenue generation and target achievement

* Proposal preparation and quotation management

* Cross-selling and upselling

📌 1. Technical Understanding

* Custom software development

* Web application development

* Mobile app development (Android/iOS)

* SaaS products

* Cloud computing (AWS, Azure, Google Cloud)

* AI & Machine Learning solutions

* ERP, CRM, HRMS, Visitor Management Systems

* APIs and third-party integrations

* Cybersecurity fundamentals

* Software Development Life Cycle (SDLC)

* Agile methodology

📌 2. Communication Skills

* Excellent verbal and written in English,

* Presentation skills

* Business proposal writing

* Requirement gathering

* Client interviewing

* Public speaking

* Storytelling and value proposition articulation

📌 3. Digital Marketing & Lead Generation

* LinkedIn Sales Navigator

* LinkedIn outreach

* Email marketing

* CRM usage

* Lead nurturing

* SEO fundamentals

* Google Ads basics

* Social selling

* Webinar and event participation

📌 4. CRM & Sales Tools

* Salesforce, Zoho CRM , HubSpot , Microsoft Dynamics 365. Pipedrive

Other tools: Microsoft Office, Google Workspace, Canva, Zoom,Microsoft Teams

📌 5. Proposal & Documentation

* RFP/RFQ response preparation

* Tender documentation

* Software proposal writing

* Scope of Work (SOW)

* Statement of Requirements (SOR)

* NDA understanding

* SLA basics

* Pricing strategy

* Cost estimation coordination

📌 6. Customer Relationship Management

* Relationship building

* Customer retention

* Follow-up management

* Conflict resolution

* Customer success orientation

* Escalation handling

📌 7. Analytical Skills

* Market research

* Competitor analysis

* Opportunity identification

* Sales forecasting

* KPI tracking

* ROI analysis

* Business intelligence

 📌 8. Industry Knowledge

* IT services industry

* Software licensing models

* SaaS business models

* Digital transformation

* Enterprise software

* Government e-procurement (GeM, e-tendering)

* Manufacturing, Healthcare, Education, BFSI, and Retail software solutions

📌 9. #Soft Skills

Self-motivated, Result-oriented, Strong interpersonal skills, Time management, Adaptability, Teamwork, Problem-solving, Customer-centric mindset, Resilience & Positive attitude.

# Preferred Qualifications

* Bachelor's degree in Business, Marketing, Computer Science, IT, or Engineering

* MBA (Marketing or Sales) is an advantage

* 3–5 years of experience in software or IT services sales

* Experience selling SaaS, ERP, CRM, HRMS, or custom software solutions

* Familiarity with government tenders and enterprise sales is a plus

#Key Responsibilities

* Generate qualified leads through multiple channels.

* Conduct client meetings and understand business requirements.

* Present software products and customized solutions.

* Prepare proposals, quotations, and commercial offers.

* Coordinate with technical teams for solution design.

* Manage the complete sales lifecycle from prospecting to closure.

* Maintain accurate sales records in the CRM system.

* Build long-term relationships with clients and partners.

* Achieve monthly, quarterly, and annual sales targets.

* Monitor market trends and competitor activities.