Social Media Manager

1. Content Creation • • • • •

Create and publish daily Instagram Reels, YouTube Shorts, and Facebook videos. Plan a monthly content calendar for all products. Write engaging scripts, captions, and hashtags. Shoot, edit, and upload high-quality videos regularly. Stay updated with social media trends and create trend-based content.

2. AI Content Production • • • Create AI-generated product videos using tools such as Google Flow, Veo, CapCut AI, Canva AI, or similar platforms. Produce product explainers, customer education videos, before/after concepts, and promotional creatives. Repurpose existing content into multiple short-form videos.

3. Social Media Management • • • • Upload content across all social media platforms. Monitor comments and messages and respond when required. Track content performance, including views, reach, engagement, and conversions. Suggest improvements based on analytics.

4. Influencer Marketing • • • • • • Find new influencers and UGC creators through influencer platforms, Instagram, YouTube, and other social media channels. Contact influencers via calls, WhatsApp, email, or direct messages. Negotiate barter and paid collaborations. Coordinate content delivery and ensure campaigns are completed on time. Maintain a database of influencers and collaboration status. Share daily updates on influencer outreach and campaign progress.

5. Creative Marketing • • • Develop new campaign ideas for product launches and seasonal promotions. Create educational and problem-solving content related to Ayurvedic and herbal products. Coordinate with the marketing team for promotional campaigns.