Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST

Company: Robot Genie pvt ltd

Employment Type: Full-Time

Work Mode: Work From office/ Remote

Experience: 1–3 Years

Salary: ₹18,000 – ₹30,000 per month

Location: Remote / India

About the Role

Robot Genie is looking for a Digital Marketing Specialist to join our growing marketing team and work on digital growth, lead generation, brand visibility and performance marketing activities for our clients.

The ideal candidate should have practical knowledge of social media, content marketing, SEO, paid advertising and digital analytics, with a strong focus on lead generation, campaign performance and measurable business results.

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Key Responsibilities

1. Digital Marketing Strategy

- Develop and execute digital marketing strategies based on business objectives.

- Assist in creating monthly digital marketing plans and content calendars.

- Research competitors, market trends and target audiences.

- Coordinate with the marketing team for campaign planning and execution.

- Track campaign performance and recommend improvements.

2. Social Media Marketing

- Manage and optimise Instagram, Facebook, LinkedIn and X/Twitter accounts.

- Plan and schedule regular social media content.

- Coordinate with content and creative teams for posts, reels, graphics and videos.

- Monitor engagement, reach, followers and other relevant metrics.

- Respond to audience engagement and identify opportunities for brand growth.

- Maintain consistency in brand messaging and communication.

3. Google & Meta Ads

- Assist in planning, launching and managing Google Ads and Meta Ads campaigns.

- Conduct audience and keyword research.

- Create and test different campaign audiences and creatives.

- Monitor CPL, CTR, CPC, conversions and other campaign KPIs.

- Perform A/B testing and campaign optimisation.

- Identify underperforming campaigns and recommend corrective actions.

- Maintain campaign reports and performance dashboards.

4. Lead Generation

- Develop and execute campaigns focused on generating qualified leads.

- Analyse lead quality and conversion performance.

- Coordinate with the inside-sales/admissions team to understand lead quality.

- Identify sources producing the best-performing leads.

- Suggest improvements to landing pages, forms, creatives and targeting.

5. SEO

- Perform basic keyword research and competitor analysis.

- Assist with on-page SEO optimisation.

- Support technical SEO audits and identify website issues.

- Assist with off-page SEO and link-building activities.

- Monitor keyword rankings and organic traffic.

- Prepare regular SEO performance reports.

6. Content Marketing

- Research topics relevant to the target audience.

- Suggest content ideas for blogs, social media, YouTube and campaigns.

- Work with writers, designers and video editors to execute content.

- Ensure content is aligned with campaign objectives and brand guidelines.

- Assist with content distribution and performance tracking.

7. YouTube & Video Marketing

- Support YouTube channel growth and optimisation.

- Research video topics, keywords, titles and descriptions.

- Assist in developing Shorts/Reels ideas.

- Analyse YouTube performance metrics such as views, watch time, CTR and audience retention.

- Coordinate with the video team for publishing and optimisation.

8. Analytics & Reporting

- Monitor Google Analytics, Google Ads, Meta Ads and social media insights.

- Track leads, traffic, engagement, conversions and campaign performance.

- Prepare weekly and monthly marketing reports.

- Identify trends and provide actionable recommendations.

- Maintain accurate campaign and performance data.

9. Team Coordination

- Coordinate with Performance Marketing, Content, Creative, SEO, Sales and Reporting teams.

- Follow instructions from the Marketing Manager/Team Lead.

- Complete assigned tasks within agreed deadlines.

- Participate in weekly performance reviews and team meetings.

- Communicate blockers or delays immediately.

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Daily Responsibilities

- Check active campaigns and performance.

- Monitor leads and campaign metrics.

- Review social media activities.

- Coordinate pending content/creative requirements.

- Check website/landing-page performance.

- Analyse campaign and lead quality.

- Complete assigned optimisation tasks.

- Update task/project management systems.

- Share important issues with the reporting manager.

Weekly Responsibilities

- Prepare campaign performance summary.

- Review CPL, CTR, CPC and conversion data.

- Analyse social media growth.

- Review SEO progress.

- Identify underperforming campaigns.

- Suggest new campaign/content ideas.

- Participate in weekly review meetings.

Monthly Responsibilities

- Prepare monthly digital marketing performance report.

- Analyse overall lead-generation performance.

- Review SEO and social media growth.

- Prepare next month's campaign recommendations.

- Contribute to the monthly content calendar.

- Identify opportunities for improving ROI and conversions.

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Required Skills

Mandatory:

- Practical knowledge of Digital Marketing.

- Google Ads fundamentals.

- Meta Ads fundamentals.

- Social Media Marketing.

- SEO fundamentals.

- Lead Generation.

- Google Analytics/marketing analytics.

- Basic reporting and data interpretation.

- Good communication skills.

- Good written English.

- Strong execution and time-management skills.

Good to Have:

- Google Ads certification.

- Meta certification.

- Experience with Canva.

- Experience with WordPress.

- YouTube SEO knowledge.

- Experience with CRM systems.

- Experience in EdTech/Education marketing.

- Experience working with lead-generation campaigns.

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Performance Expectations

The candidate will be expected to:

- Meet assigned deadlines consistently.

- Maintain accuracy in campaign and reporting data.

- Focus on qualified lead generation rather than only lead volume.

- Continuously optimise campaigns based on performance.

- Follow company/client brand guidelines.

- Maintain confidentiality of client information and business data.

- Follow approved advertising budgets.

- Never make false or unverified claims in marketing communication.

- Follow platform policies and applicable marketing regulations.

- Maintain professional communication with clients and team members.

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Important Rules & Policies

1. No unauthorised changes to client campaigns, budgets, accounts or business assets.

2. All marketing communication must be factually accurate and approved where required.

3. Candidate must maintain confidentiality of company and client information.

4. Client account passwords/access credentials must never be shared with unauthorised persons.

5. Marketing budgets must be used strictly according to approved plans.

6. No misleading claims regarding fees, eligibility, accreditation, placements, salary or outcomes.

7. All assigned tasks must be completed within the agreed timeline.

8. Any delay, technical issue or campaign problem must be reported immediately.

9. Company/client data must not be downloaded, copied or shared for personal use.

10. Candidate must maintain professional conduct in all internal and client communications.

11. All reports and campaign data must be accurate and up to date.

12. The employee must follow company SOPs, reporting structures and security policies.

13. Any use of client logos, institutional names, photographs or promotional material must follow the approved process.

14. The employee must not independently commit the company/client to any commercial arrangement.

15. Performance will be evaluated based on execution quality, campaign performance, reporting accuracy, teamwork and achievement of assigned KPIs.

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Key Performance Indicators (KPIs)

Performance may be evaluated on:

- Qualified leads generated.

- Lead quality and conversion contribution.

- CPL/CPA optimisation.

- Campaign ROI/ROAS where applicable.

- Social media growth and engagement.

- Website traffic and conversions.

- SEO improvement.

- Content execution.

- Reporting accuracy.

- Task completion rate.

- Campaign optimisation frequency.

- Team coordination and responsiveness.

Note: KPIs will be assigned according to the campaign budget, business objectives, available data and role responsibilities.

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Candidate Profile

We are looking for someone who is:

- Result-oriented.

- Analytical and data-driven.

- Creative and proactive.

- Comfortable working with multiple digital channels.

- Willing to learn new tools and technologies.

- Strong in execution rather than only theoretical knowledge.

- Comfortable working in a fast-paced environment.

- Responsible for deadlines and deliverables.

- Capable of working independently in a remote environment.

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Compensation

₹18,000 – ₹25,000 per month

Final salary will depend on:

- Relevant experience

- Practical digital marketing skills

- Interview performance

- Previous campaign experience

- Google/Meta Ads knowledge

- Lead-generation experience

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Selection Process

1. Resume Screening

2. HR/Initial Interview

3. Digital Marketing Technical Interview

4. Practical Assignment/Test

5. Final Management Discussion

6. Selection & Onboarding

Practical Test May Include

- Creating a sample Meta campaign structure.

- Google Ads campaign planning.

- Identifying a target audience.

- Keyword research.

- Analysing a sample campaign report.

- Creating a basic social media content plan.

- Identifying problems in a sample marketing funnel.

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Apply Now

Interested candidates should apply with their updated resume and relevant portfolio/campaign experience.

Only candidates with practical Digital Marketing knowledge and a strong execution mindset will be shortlisted.