Digital Marketing Executive

JOB DESCRIPTION

Digital Marketing Executive – Google Ads / PPC

About Vindrani Industries- Vindrani Industries is a cosmetics manufacturing company based in New Delhi with 20+ years of established presence ,engaged in the development and manufacturing of beauty and cosmetic products. The company operates and manufactures for established beauty brands, including ADS Beauty and Orly.

As we continue to strengthen our digital presence and expand our marketing capabilities, we are looking for a Digital Marketing Executive with strong expertise in Google Ads and PPC to join our growing team.

Job Title: Digital Marketing Executive – Google Ads / PPC

Department: Digital Marketing

Location: Badli, New Delhi

Work Mode: Work from Office / In-Person

Working Days: Monday to Saturday – 6 days a week

Salary: ₹20,000 onwards per month, depending on experience and expertise

Experience: 3–4 years

Probation Period: 5 months

Role Overview

We are looking for a results-driven Digital Marketing Executive with 3–4 years of hands-on experience in Google Ads, Google AdWords and PPC campaigns.

The ideal candidate should have strong practical knowledge of paid search advertising, campaign setup and optimisation, keyword research, bidding strategies, conversion tracking and performance analysis.

This is a hands-on role for someone who can independently manage and optimise Google Ads campaigns and is comfortable working with performance-driven targets.

Key Responsibilities

• Google Ads & PPC ManagementPlan, create, manage and optimise Google Ads campaigns across relevant campaign types.
• Handle end-to-end Google AdWords / Google Ads campaign management.
• Develop effective PPC strategies based on business objectives and target audiences.
• Conduct keyword research and identify high-intent and relevant search terms.
• Create and optimise search ad campaigns, ad groups, keywords and negative keywords.
• Manage bidding strategies, budgets and campaign settings to maximise performance.
• Monitor campaign performance regularly and make data-driven optimisation decisions.
• Identify opportunities to improve CTR, CPC, conversion rates and overall campaign efficiency.
• Continuously test and optimise ad copies, keywords, landing pages and campaign structures.

Performance Monitoring & Analytics

• Track and analyse campaign performance using relevant analytics and advertising tools.
• Monitor key metrics including CTR, CPC, CPL, conversions, conversion rate, ROAS and overall campaign ROI.
• Prepare regular performance reports and communicate key insights.
• Identify underperforming campaigns and implement corrective strategies.
• Use data and insights to improve campaign performance and achieve business objectives.

Strategy & Optimisation

• Stay updated with Google Ads features, PPC trends, industry changes and best practices.
• Conduct competitor and market research to identify new opportunities.
• Develop strategies to improve lead generation, customer acquisition and campaign profitability.
• Experiment with different targeting, bidding, keyword and ad-copy strategies.
• Work closely with the marketing team to align paid advertising with overall marketing objectives.

Required Skills

The candidate should have:

• Strong hands-on experience with Google Ads / Google AdWords.
• Strong understanding of PPC advertising.
• Excellent knowledge of Google Search Ads and keyword-based campaigns.
• Strong understanding of keyword research and search intent.
• Knowledge of bidding strategies and campaign optimisation.
• Understanding of conversion tracking and campaign analytics.
• Ability to analyse campaign data and derive actionable insights.
• Strong understanding of digital marketing metrics such as CTR, CPC, CPL, CPA, Conversion Rate and ROAS.
• Strong analytical and problem-solving skills.
• Good communication and reporting skills.
• Ability to work independently and take ownership of campaigns.
• A performance-oriented and result-driven approach.

Educational Qualification

• Bachelor's degree / Graduation in any relevant discipline.
• Certification in Digital Marketing is required.
• Google Ads / Google Analytics certifications will be an added advantage.

Experience Required- 3–4 years of relevant particularly in:

• Google Ads
• Google AdWords
• PPC Campaign Management
• Paid Search
• Digital Performance Marketing

Candidates with strong hands-on Google Ads expertise and a proven record of managing performance campaigns will be preferred.

Who We Are Looking ForWe are looking for someone who is:

• Hands-on: You should be comfortable setting up and managing campaigns yourself.
• Analytical: You should enjoy working with numbers, data and campaign performance.
• Performance-driven: Your focus should be on measurable business results rather than just campaign activity.
• Proactive: You should be able to identify opportunities and recommend improvements independently.
• Detail-oriented: Small changes in keywords, bids, targeting and ad copies can significantly impact campaign performance.
• Committed to learning: Digital advertising changes constantly, and we value candidates who continuously upgrade their knowledge.

Training & Probation

The selected candidate might undergo a structured 5-month paid training and probation program designed to provide in-depth exposure to the company's digital marketing processes, systems and performance marketing requirements.

The training period will be paid, and the candidate will be expected to successfully complete the probation/training period.

Employment Bond- As the company is investing significantly in a 5-month paid training and development program, the selected candidate will be required to sign an employment bond with a minimum commitment of 12 months.

The candidate is expected to complete at least 12 months of employment with the company. The terms and conditions of the bond will be communicated and agreed upon at the time of joining.

Signing of the employment bond is mandatory for this position.

• Opportunity to gain hands-on experience in digital marketing within the beauty and cosmetics industry.
• Opportunity to work with campaigns and marketing initiatives associated with established beauty brands.
• Professional growth and learning opportunities within a growing organisation.

Candidates with additional skills in the following areas will be preferred:

• Video Creation & Editing: Ability to create and edit short-form videos, reels and marketing creatives for social media and paid advertising.
• Familiarity with creative and video editing tools such as Canva, CapCut, Adobe Premiere Pro or similar platforms.
• AI Tools: Practical knowledge and experience using AI-powered tools to improve productivity, research, content creation and marketing workflows.
• Familiarity with AI tools such as Claude, NotebookLM, Nano Banana, and AI-integrated Canva will be preferred.
• Ability to use AI tools for generating content ideas, researching audiences/competitors, creating marketing creatives, developing ad-copy variations and improving campaign efficiency.
• Basic HTML knowledge will be an added advantage, particularly for understanding and making minor changes to landing pages, website content and marketing elements.
• Candidates who are comfortable experimenting with new technologies and integrating AI and digital tools into their day-to-day marketing workflow will be preferred.

Apply directly or mail us at hr.vindrani@gmail.com