Digital Marketing Executive

Job description

Job Title: Digital Marketing & Sales Executive

Department: Marketing & Sales

Experience: 1-3years

Employment Type: Full-time

Location: Mahalaxmi

Job Summary

We are looking for a dynamic and result-oriented Digital Marketing & Sales professional who can manage digital marketing activities while actively contributing to business development and sales growth. The ideal candidate should have a strong understanding of digital platforms, lead generation, customer engagement, and sales conversion.

Key Responsibilities

Digital Marketing

· Develop and execute digital marketing strategies to increase brand awareness and generate leads.

· Manage social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.

· Plan and create engaging content, campaigns, posts, reels, and promotional materials.

· Manage Google Ads, Meta Ads, and other paid digital campaigns.

· Monitor website traffic, SEO performance, and online visibility.

· Track campaign performance and prepare regular reports using relevant analytics tools.

· Identify new digital marketing trends and implement effective strategies.

· Coordinate with designers, content creators, and external agencies when required.

Sales & Business Development

· Generate new leads through digital marketing, networking, referrals, and other channels.

· Follow up with prospective customers through calls, WhatsApp, email, and meetings.

· Understand customer requirements and present suitable products/services.

· Convert qualified leads into sales and achieve monthly/quarterly sales targets.

· Maintain strong relationships with existing and potential customers.

· Prepare quotations, proposals, presentations, and other sales-related documents.

· Maintain an updated database of leads, prospects, and customers.

· Track the complete sales pipeline from lead generation to closure.

· Identify new business opportunities and potential markets.

Required Skills

· Good knowledge of Digital Marketing, Social Media Marketing, SEO, Google Ads and Meta Ads.

· Strong communication and interpersonal skills.

· Good sales, negotiation, and convincing abilities.

· Ability to generate and convert leads.

· Knowledge of Google Analytics, CRM tools, Canva, and basic marketing tools is an advantage.

· Strong analytical and reporting skills.

· Good written and spoken English.

· Ability to work independently as well as with a team.

· Target-oriented and proactive approach.

Qualifications

· Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

· Certification in Digital Marketing will be an added advantage.

· 1-2 years of relevant experience in digital marketing and/or sales.

Key Performance Indicators (KPIs)

· Number and quality of leads generated.

· Lead-to-customer conversion rate.

· Digital campaign performance and ROI.

· Website and social media growth.

· Customer acquisition and retention.

· Follow-up and sales pipeline management.

Ideal Candidate

The ideal candidate will be someone who is creative enough to build strong digital campaigns and commercially driven enough to convert those campaigns into actual business. They should be comfortable handling both marketing activities and direct customer interactions.