Digital Marketing Executive

Job Description – Digital & Performance Marketing Executive

Company: Magical Balloons

Location: Borivali East, Mumbai

Job Type: Full-Time

Experience: 1 year- 2 years

 Job Overview

We are looking for a creative and result-oriented Digital Marketing & Performance Marketing Executive with good knowledge of all major digital marketing activities, including Google Ads, SEO, social media marketing, content writing, and paid advertising. The candidate should be capable of managing campaigns, creating strategies, and improving online visibility and lead generation.

 Key Responsibilities

- Plan and manage Google Ads and Meta Ads campaigns.

- Handle SEO activities, including keyword research, on-page, off-page, and technical SEO.

- Manage social media platforms, content calendars, and audience engagement.

- Write SEO-friendly blogs, website content, captions, and ad copies.

- Plan and execute digital marketing and lead generation strategies.

- Monitor campaign performance, website traffic, and conversions.

- Analyze results using Google Analytics 4 and Google Search Console.

- Conduct competitor research and implement new marketing strategies.

- Use AI tools for content creation, research, and campaign optimization.

*Requirements*

- Good knowledge of Google Ads, Meta Ads, SEO, and social media marketing.

- Understanding of performance marketing, lead generation, and campaign optimization.

- Ability to write blogs, website content, social media captions, and ad copies.

- Knowledge of keyword research, website optimization, and content marketing.

- Familiarity with Google Analytics 4, Google Search Console, and Meta Business Suite.

- Strong creative thinking, analytical skills, and problem-solving abilities.

- Ability to manage multiple tasks and meet deadlines.

- Knowledge of AI tools for digital marketing will be an added advantage.

 Key Skills

Digital Marketing | Performance Marketing | Google Ads | Meta Ads | SEO | Social Media Marketing | Blog Writing | Content Marketing | Lead Generation | Google Analytics | Creative Thinking | AI Tools