Digital Marketer

JOB DESCRIPTIONDigital Marketing Executive & Content CreatorCompany: Urban Hive Pro | Just Franchise | Salon Brands

Job Type: Full-Time | On-Site

Salary: ₹30,000 – ₹35,000 per month

Working Hours: 10:00 AM to 7:00 PM

Working Days: As per company policy

Location: Navi Mumbai, Maharashtra

About the RoleWe are looking for a creative, skilled, and result-oriented Digital Marketing Executive & Content Creator to manage the digital presence of our multiple brands, including Urban Hive Pro (PG & Co-Living), Just Franchise, and our Salon Businesses.

The ideal candidate should be capable of planning content, writing engaging scripts, shooting videos, creating reels, managing social media accounts, and executing digital marketing strategies to increase brand awareness, generate leads, and support business growth.

Key Responsibilities1. Content Creation & Script Writing

• Develop creative content ideas for Instagram Reels, YouTube Shorts, Facebook, and LinkedIn.
• Write engaging scripts for promotional videos, brand awareness campaigns, founder-led videos, and customer testimonials.
• Create monthly content calendars for all company brands.
• Develop marketing content for franchise promotion, PG bookings, salon services, offers, and campaigns.

2. Video Shooting & Editing

• Shoot professional-quality videos for all company brands using a smartphone or camera.
• Coordinate and conduct on-site shoots at PG properties, salons, franchise locations, and other business sites.
• Edit videos and reels with captions, subtitles, transitions, music, and branding.
• Create promotional videos, educational content, behind-the-scenes videos, and testimonial videos.

3. Social Media Management

• Manage Instagram, Facebook, YouTube, and LinkedIn accounts as required.
• Plan and publish reels, posts, stories, carousels, and other relevant content.
• Maintain a consistent posting schedule and brand identity.
• Monitor comments, messages, engagement, reach, followers, and content performance.

4. Digital Marketing & Lead Generation

• Plan and execute digital marketing campaigns to generate quality leads.
• Manage Meta Ads (Facebook and Instagram) and coordinate Google Ads campaigns when required.
• Support lead generation for PG admissions, franchise sales, and salon customer acquisition.
• Track campaign performance, cost per lead, conversions, and return on ad spend.
• Coordinate with the sales and operations teams to improve lead quality and conversion rates.

5. Brand-Specific Marketing

• Urban Hive Pro: Create content showcasing PG properties, rooms, amenities, customer experiences, and co-living facilities to generate booking enquiries.
• Just Franchise: Develop franchise promotional content, business opportunity videos, franchise explainers, and investor or franchise lead-generation campaigns.
• Salon Brands: Create service videos, transformation reels, promotional offers, customer testimonials, and local marketing campaigns to increase salon footfall.

6. Founder Branding & Creative Campaigns

• Plan and shoot founder-led videos to build the company's personal and professional brand.
• Prepare scripts for business insights, entrepreneurship, franchise opportunities, and company growth stories.
• Suggest creative campaigns, collaborations, influencer marketing opportunities, and trending content ideas.

7. Reporting & Performance Analysis

• Prepare weekly and monthly social media performance reports.
• Track reach, engagement, views, enquiries, leads, and campaign results.
• Recommend improvements based on data and audience response.
• Coordinate with management on upcoming campaigns, business priorities, and marketing targets.
• Required Skills & QualificationsMinimum 1–3 years of relevant experience in digital marketing, content creation, or social media management.
• Strong skills in content writing, script writing, video shooting, and reel editing.
• Practical knowledge of Instagram, Facebook, YouTube, and LinkedIn.
• Experience with Meta Ads Manager and lead-generation campaigns.
• Working knowledge of Canva, CapCut, Adobe Premiere Pro, or similar editing tools.
• Good understanding of social media trends, hooks, storytelling, and audience engagement.
• Ability to manage multiple brands and work independently.
• Good communication skills and a creative mindset.
• A portfolio of previous reels, campaigns, or content work is preferred.

Key Performance Indicators (KPIs)Performance will be evaluated based on:

• Consistency and quality of content published.
• Quality and creativity of reels, videos, and scripts.
• Social media reach, engagement, and audience growth.
• Number and quality of leads generated for each brand.
• Cost per lead and campaign performance.
• Contribution to PG bookings, franchise enquiries, and salon customer acquisition.
• Timely execution of the monthly content calendar.
• What We OfferMonthly salary of ₹30,000–₹35,000, based on skills and experience.
• Opportunity to work across multiple growing brands.
• Direct collaboration with the founder and management team.
• Creative freedom to experiment with new content ideas and campaigns.
• Opportunity to grow with the company's expanding business portfolio.

How to ApplyInterested candidates can share their updated resume, portfolio, and links to social media accounts or videos they have created.

Apply for: Digital Marketing Executive & Content Creator

Salary: ₹30,000–₹35,000 per month

Job Type: Full-Time, On-Site