Sales Executive

SALES EXECUTIVE – B2B INDUSTRIAL MACHINERY

Location: Chandannagar, Hooghly, West Bengal

Department: Sales & Business Development

Employment Type: Full-Time

Experience: 3–5 Years

Minimum Experience: 3 Years

Salary: ₹15,000 – ₹25,000 per month + Performance Incentives

Monthly Sales Target: ₹10 Lakh+

Expected Sales: Approximately 3–4 Machines per Month

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ABOUT THE ROLE

As a Sales Executive – B2B Industrial Machinery, you will be responsible for converting qualified customer enquiries into actual machine sales.

You will manage the sales journey from:

Lead → Qualification → Requirement Understanding → Product Explanation → Quotation → Follow-up → Objection Handling → Negotiation → Advance → Order

The role requires someone who understands that selling an industrial machine is not a one-call transaction.

Customers may need time to compare products, understand technical specifications, discuss investment, evaluate ROI and consult with business partners before making a decision.

Your responsibility will be to professionally manage that sales journey and close the business.

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KEY RESPONSIBILITIES

1. Lead Handling & Qualification

- Handle qualified leads generated through digital marketing, IndiaMART, website, WhatsApp and other company channels.

- Contact prospective customers promptly.

- Understand customer requirements, business profile, budget and purchase timeline.

- Identify serious buying opportunities.

- Maintain systematic follow-up with qualified prospects.

2. Consultative Sales

- Understand the customer's manufacturing and business requirements.

- Recommend the appropriate machinery solution.

- Explain machine applications, capabilities, features and commercial benefits.

- Communicate effectively with entrepreneurs, manufacturers and business owners.

- Coordinate with the technical team whenever detailed technical support is required.

3. Sales Conversion

- Prepare and communicate quotations.

- Conduct product discussions and presentations.

- Handle customer questions and objections.

- Explain value rather than relying only on price discounts.

- Negotiate within approved commercial guidelines.

- Move qualified opportunities toward advance payment and order confirmation.

4. Follow-Up & Closing

- Maintain disciplined follow-up after every enquiry and quotation.

- Follow up through phone, WhatsApp, video calls and customer meetings.

- Identify the customer's decision-making process.

- Maintain momentum throughout the sales cycle.

- Ask for the order and close opportunities professionally.

5. Customer Meetings & Field Sales

- Conduct customer meetings whenever required.

- Visit prospective customers and industrial units when necessary.

- Build professional relationships with customers.

- Develop a strong understanding of customer business requirements.

6. CRM & Sales Reporting

- Maintain accurate customer and opportunity information in the CRM.

- Update follow-up status and next actions.

- Maintain sales pipeline discipline.

- Record important customer conversations and requirements.

- Submit regular sales activity and performance reports.

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MONTHLY SALES TARGET

₹10 Lakh+ per Month

The expected sales output is approximately:

3–4 Machine Sales per Month

The actual number may vary depending on product mix, machine configuration and ticket size.

This is a target-driven sales position.

Your performance will be evaluated primarily on actual business generated and sales conversion, supported by disciplined sales activity and CRM management.

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WHO WE ARE LOOKING FOR

We are looking for an experienced salesperson who has already demonstrated the ability to sell a product or service that requires:

Customer Education + Persuasion + Follow-Up + Objection Handling + Negotiation + Closing

You should be comfortable when the customer does not say “yes” immediately.

You should know how to move a customer from:

“I am interested”

to

“Tell me more”

to

“Send me the quotation”

to

“I have some concerns”

to

“Let's discuss the final price”

to

“I am ready to place the order.”

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REQUIRED EXPERIENCE

Minimum 3 Years of Sales Experience – Mandatory

Preferred Experience: 3–5 Years

Freshers are NOT eligible for this position.

We strongly prefer candidates who have experience selling difficult-to-sell, consultative, technical or high-consideration products/services.

Examples include:

- B2B Software / SaaS

- IT Solutions

- Industrial Products

- Industrial Machinery

- Engineering Products

- Technical Products

- Automation Solutions

- Electrical / Electronics Equipment

- Automotive Equipment

- Manufacturing Equipment

- Business Solutions

- Commercial Equipment

- Other consultative B2B products

Candidates who have successfully sold products with a longer sales cycle, multiple follow-ups and customer objections will be strongly preferred.

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PREFERRED SALES BACKGROUND

HIGHLY PREFERRED

Candidates with experience in:

B2B Sales

Consultative Sales

Technical Sales

Solution Selling

Industrial Sales

Machinery Sales

High-Consideration Sales

Enterprise/Business Sales

We value experience where the salesperson must understand the customer, create value, overcome objections and close the opportunity.

NOT OUR PRIMARY TARGET

Candidates whose experience is limited primarily to:

- FMCG

- Grocery

- Retail counter sales

- Basic commodity sales

- Simple transactional sales

- Pure order collection

may not be suitable unless they can demonstrate strong experience in consultative selling and proven target achievement.

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REQUIRED SKILLS

Essential

- Strong verbal communication

- Excellent customer-handling ability

- Strong persuasion and negotiation skills

- Excellent follow-up discipline

- Target-oriented mindset

- Objection-handling ability

- Closing ability

- Customer relationship management

- Basic computer skills

- CRM usage

- WhatsApp and email communication

- Willingness to learn technical products

- Willingness to meet customers when required

Preferred

- B2B sales experience

- Industrial sales experience

- Machinery sales experience

- Technical product sales experience

- Engineering background

- Mechanical/Electrical/Automobile/Technical qualification

- Existing exposure to manufacturing customers

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EDUCATIONAL QUALIFICATION

Graduate / Diploma preferred.

Candidates with technical qualifications such as Mechanical, Electrical, Automobile, Electronics or other engineering-related backgrounds will have an advantage.

However, proven sales performance and relevant experience are more important than academic qualification.

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LANGUAGE SKILLS

The candidate should be comfortable communicating with customers in:

- Bengali

- Hindi

- English

Strong communication and the ability to explain products clearly are essential.

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WHAT YOU WILL BE EXPECTED TO ACHIEVE

You will be expected to:

- Consistently work toward ₹10 Lakh+ monthly sales

- Convert qualified enquiries into customers

- Maintain strong follow-up discipline

- Build and manage an active sales pipeline

- Conduct customer discussions and meetings

- Handle objections professionally

- Negotiate effectively

- Close orders

- Maintain CRM discipline

- Contribute to the overall growth of the sales organisation

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WHAT SWARNABHA INDUSTRIES OFFERS

- Competitive fixed salary of ₹15,000–₹25,000 per month

- Performance-based incentives

- Structured product and sales training

- Qualified leads through company marketing channels

- CRM-based sales process

- Technical support from experienced teams

- Exposure to B2B industrial sales

- Opportunity to sell high-value machinery

- Opportunity to work directly with entrepreneurs and manufacturing businesses

- Career growth based on demonstrated performance

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CAREER GROWTH

High-performing Sales Executives can progress into:

Sales Executive → Senior Sales Executive → Sales Team Leader → Sales Manager → Senior Sales Manager

Career growth will be based on:

Sales Performance + Consistency + Customer Handling + Discipline + Leadership Ability

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WHO SHOULD APPLY?

You should apply if:

- You have at least 3 years of sales experience

- You have sold a product/service that required genuine persuasion and follow-up

- You are comfortable with monthly targets

- You enjoy speaking with customers

- You are persistent with follow-ups

- You can handle rejection

- You can negotiate professionally

- You can close sales

- You are willing to learn a technical industrial product

- You want to build a long-term career in B2B sales

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WHO SHOULD NOT APPLY?

Please do not apply if:

- You are a fresher.

- You have less than 3 years of sales experience.

- You are uncomfortable with sales targets.

- You dislike calling or following up with customers.

- You expect customers to purchase after one conversation.

- You are unwilling to learn a technical product.

- You are uncomfortable handling customer objections.

- You are unwilling to meet customers when required.

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SELECTION PROCESS

Shortlisted candidates may go through:

HR Screening → Sales Interview → Practical Sales/Objection-Handling Assessment → Final Management Interview

Candidates should be prepared to discuss their previous:

- Sales targets

- Actual sales achievements

- Average ticket size

- Highest monthly achievement

- Sales cycle

- Product/service sold

- Customer profile

- Sales conversion experience

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APPLY NOW

If you are an experienced sales professional who knows how to sell a difficult product, manage a sales cycle and close business, we would like to hear from you.

Position

Sales Executive – B2B Industrial Machinery

Experience

3–5 Years

Minimum Experience

3 Years

Salary

₹15,000–₹25,000 + Performance Incentives

Monthly Target

₹10 Lakh+

Expected Sales

Approximately 3–4 Machines/Month

Vacancies

10

Location

Chandannagar, Hooghly, West Bengal

Important:

Freshers are NOT eligible.

Candidates with proven experience in B2B, consultative, technical, software, industrial, machinery, engineering or other difficult-to-sell products are strongly preferred.

If you know how to sell when the customer doesn't say YES immediately, this opportunity is for you.