Sales Team Leader

Sales and CRM - Lead

Job Purpose:

The Sales and CRM Lead is responsible for managing the entire sales funnel, from lead generation to conversion. This includes overseeing CRM systems, managing a sales team, and handling social media for customer engagement, lead generation, and brand awareness. The position requires leadership skills, a focus on conversions, and a data-driven approach to sales and marketing.

Roles and Responsibilities:

Ø Sales Conversion & Lead Generation

·        Lead the sales process, from lead acquisition to final conversion.

·        Develop sales strategies and scripts for the sales team to convert leads effectively through calls and emails.

·        Ensure lead follow-ups and develop action plans for high-potential leads.

Ø Team Management

·        Manage and oversee a team of sales executives, providing training and performance feedback.

·        Set daily, weekly, and monthly sales targets for the team, and monitor their progress.

·        Coordinate with the team to ensure a cohesive approach towards reaching set KPIs (e.g., lead response time, conversion rates).

Ø CRM Management

·        Oversee CRM system management, ensuring proper tracking of customer data, lead status, and sales funnel progression.

·        Analyse CRM data to identify trends and areas for improvement in the customer acquisition and retention process.

·        Maintain CRM hygiene by ensuring all lead data is up to date and categorized.

Ø Social Media Management

·        Collaborate with the content and marketing teams to develop a social media calendar that aligns with sales objectives.

·        Utilize social media channels (Instagram, LinkedIn, Facebook) for lead generation through engaging content, ads, and direct interactions with potential students.

·        Track and analyse the performance of social media campaigns and suggest improvements for better engagement and conversion.

Ø Customer Relationship & Retention

·        Build strong relationships with leads and existing customers to maximize retention and referral opportunities.

·        Handle customer concerns, complaints, and inquiries efficiently, ensuring a high standard of customer service.

Ø Reporting & Analytics

·        Prepare detailed daily, weekly, and monthly sales reports, showcasing key performance metrics (leads generated, leads converted, etc.).

·        Use analytics to measure the success of marketing campaigns, identify gaps, and present actionable insights.

Ø Strategic Sales Initiatives

·        Develop innovative strategies for increasing enrolments across all courses, both online and offline.

·        Implement promotional offers and partnerships to attract new students.

Ø Collaboration with Marketing Team

·        Work closely with the marketing team to align sales objectives with marketing campaigns and paid advertising efforts.

·        Provide feedback from customer interactions to inform content strategies and ad placements.

Ø Budget & Resource Allocation

·        Manage the budget allocated for CRM tools and sales campaigns, ensuring cost- effective solutions for lead generation.

·        Monitor the resource allocation for the sales team to maximize productivity.

Ø Process Improvement

·        Continuously evaluate sales processes, identifying opportunities for automation and optimization.

·        Stay updated with the latest CRM and sales tools, recommending necessary upgrades.