Digital Marketing Manager

Job Description: Digital Marketing ManagerCompany: Brick2Brick Consulting Private Limited

Job Title: Digital Marketing Manager

Department: Marketing

Experience: 3–5 Years

Employment Type: Full-Time

Location: Hyderabad

Job SummaryWe are looking for a skilled and result-oriented Digital Marketing Manager to develop, implement, and manage digital marketing strategies to increase brand awareness, generate quality leads, and drive business growth. The candidate will be responsible for managing digital campaigns, optimizing marketing performance, and leading digital marketing activities across various online platforms.

• Key ResponsibilitiesDevelop and implement digital marketing strategies aligned with company objectives.
• Plan, execute, and optimize Google Ads, Meta Ads (Facebook and Instagram), and other digital advertising campaigns.
• Generate quality leads through paid campaigns and organic marketing activities.
• Manage the company's website, social media platforms, and online presence.
• Monitor campaign performance, lead quality, conversion rates, and return on investment (ROI).
• Conduct market research, competitor analysis, and keyword research.
• Manage SEO, SEM, email marketing, and content marketing activities.
• Coordinate with the sales team to improve lead conversion and follow-up processes.
• Manage marketing budgets and optimize cost per lead (CPL).
• Prepare and present weekly and monthly marketing performance reports.
• Lead and coordinate with graphic designers, content creators, and digital marketing executives.
• Stay updated with digital marketing trends, tools, and industry best practices.
• Required SkillsStrong knowledge of Google Ads and Meta Ads Manager.
• Hands-on experience in lead generation and performance marketing.
• Knowledge of SEO, SEM, Google Analytics, and Google Tag Manager.
• Experience with social media marketing and content planning.
• Strong analytical, communication, and leadership skills.
• Ability to manage multiple campaigns and meet deadlines.
• Proficiency in Excel, reporting tools, and marketing analytics platforms.
• QualificationsBachelor's degree in Marketing, Business Administration, or a related field.
• 3–5 years of experience in digital marketing, preferably in lead generation or real estate.
• Proven track record of managing paid campaigns and generating quality leads.
• Key Performance Indicators (KPIs)Number of qualified leads generated.
• Cost per lead (CPL).
• Lead-to-site-visit and lead-to-sales conversion rates.
• Return on advertising spend (ROAS) and marketing ROI.
• Website traffic and organic search performance.
• Campaign performance and budget utilization.
• Achievement of monthly lead generation targets.

Interested candidates can share their updated resumes with the HR team.