Digital Marketing Specialist

We are looking for a proactive and results-driven Digital Marketing Specialist to join our team and take responsibility for developing and growing our presence across key social media platforms.

The ideal candidate should combine strong social media management skills with hands-on experience in paid advertising, audience growth, content strategy, and performance marketing.

• Key ResponsibilitiesCreate, develop, and manage company social media accounts across Instagram, LinkedIn, Facebook, and other relevant platforms.
• Develop and implement a social media strategy aligned with the company’s marketing and business goals.
• Grow the number of followers and increase brand awareness through organic and paid activities.
• Increase organic reach, engagement, website traffic, and lead generation from social media channels.
• Plan and manage content calendars, including posts, stories, reels, campaigns, and promotional activities.
• Coordinate or create engaging content tailored to each social media platform.
• Monitor social media trends, competitors, audience behavior, and new growth opportunities.
• Launch, manage, and optimize targeted advertising campaigns across Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
• Build and test target audiences, creatives, offers, and advertising messages.
• Manage advertising budgets and continuously optimize campaigns to improve performance.
• Track and analyze key marketing metrics including reach, engagement, follower growth, CTR, CPC, CPL, conversions, and ROAS.
• Prepare regular performance reports and provide recommendations for further growth.
• Work closely with the sales and management teams to support lead generation and business development goals.
• RequirementsProven experience in social media marketing, digital marketing, or performance marketing.
• Strong knowledge of Instagram, Facebook, and LinkedIn.
• Practical experience with Meta Ads Manager and targeted advertising campaigns.
• Experience with LinkedIn advertising is a strong advantage.
• Understanding of social media algorithms, organic growth strategies, and audience development.
• Ability to create and optimize advertising campaigns based on performance data.
• Strong analytical skills and experience working with marketing KPIs.
• Understanding of content marketing and the ability to identify content that drives engagement and conversions.
• Creative mindset combined with a data-driven approach.
• Ability to work independently, take initiative, and focus on measurable results.

Key Goals of the RoleThe main objective of this position is to build and strengthen the company’s social media presence, consistently grow the audience, increase organic and paid traffic, generate qualified leads, and improve the overall effectiveness of digital marketing activities.