Strategist

🎯 ROLE PURPOSE

To plan, design, and continuously optimize all strategies for IWLD — including content strategies, course calendars, sales funnels, competition mapping, team building plans, and annual growth roadmaps.

This role requires a high-intelligence, fast-thinking, planning-obsessed person who loves mapping, plotting, structuring, fixing problems, and creating detailed strategy sheets.

The strategist must think like Sumeet Sir, understand IWLD deeply, and become the brain behind planning.

🔥 KEY RESPONSIBILITIES

1️⃣ Content Strategy (Major Responsibility)

• Find references for content across all platforms.
• Convert ideas into scripts (you will be trained by Sir).
• Build monthly & weekly content calendars.
• Plan reels, YouTube videos, podcasts, shorts, and long-form content.
• Create sheets for each type of content.
• Study trends daily and update strategy instantly.
• Understand what type of content brings sales, engagement, and virality.

2️⃣ Course & Challenge Strategy (Very Important)

Strategist must:

• Plan year-long course calendar with themes, timings, and funnels.
• Suggest new course ideas based on market demand.
• Build strategy for:
• ✔ 7 Days No Food
• ✔ 14 Days
• ✔ 40 Days
• ✔ 25 Days No Carbs
• ✔ 180 Days Challenge and other courses
• Create marketing angles, storytelling ideas, content hooks.
• Work with Sir to finalize course structure and worksheets.
• Build launch strategy for each course.

3️⃣ Sales, Funnel & Growth Strategy

• Identify how content should convert into leads.
• Build scripts for sales pages, funnels, reels.
• Plan urgency, scarcity, pricing windows.
• Analyse what is working / what is not.
• Suggest new funnels, new sales ideas.

4️⃣ Research, Competitor Analysis & Industry Trends

Strategist must continuously track:

• Top competitors in India & globally
• Trends in weight loss industry
• Social media platform updates (IG, YT, podcasts)
• Viral content formats
• Success patterns in similar industries

Then create weekly strategy enhancement reports.

5️⃣ Company-Wide Strategy Planning

Strategist must help build strategy for:

• Content team
• Sales team
• Teaching team
• Research team
• Recruitment & HR
• Podcast planning
• Automation and AI
• Social media channels (IWLD, RL, SK, Team members)

Each team will receive a separate strategy document built by the strategist.

6️⃣ Attend All Key Meetings with Sumeet Sir

• Attend management meetings
• Take structured notes
• Convert notes into actionable strategic plans
• Modify strategies quickly based on Sir’s feedback

This is a high-learning, high-visibility seat.

7️⃣ Rapid Strategy Adjustment (Must-Have Ability)

If something is NOT working:

• Strategist must NOT wait
• Must not get stuck
• Must instantly modify the plan
• Must release a new strategy to the team the same day

This requires:

✔ Fast decision-making

✔ No fear of making changes

✔ Real-time agility

8️⃣ Documentation & Sheet Management

Strategist must be excellent with:

• Google Sheets
• Google Docs
• Planning folders
• Strategy calendars
• Monthly/weekly plans
• Content matrices
• Course strategy sheets
• Competition analysis grids

Everything must be well-organized on Drive.

9️⃣ Department Coordination

Strategist must coordinate with:

• Videographer
• Editors
• Accountability partners (both)
• Marketing team
• Sales team
• Research team
• Recruitment and other teams

They will become the main brain behind departmental alignment.

🔟 Recruitment & Team-Building Strategies

Strategist will:

• Suggest hiring needs
• Create hiring strategy sheets
• Work with HR to onboard right candidates
• Understand team weaknesses & strengths
• Help Sir build stronger teams

⭐ DAILY RESPONSIBILITIES

• Research trends
• Collect references
• Plan scripts with Sir & accountability partner
• Update daily content calendars
• Track content performance
• Review competitor content
• Attend meetings
• Convert discussions into strategic sheets
• Support the accountability partner with strategy inputs

⭐ WEEKLY RESPONSIBILITIES

• Prepare weekly strategy review
• Identify low-hanging fruits Sir should execute first
• Update weekly course strategy
• Prepare weekly content performance analysis
• Adjust plans as required
• Suggest new ideas for content & sales

⭐ MONTHLY RESPONSIBILITIES

• Create monthly strategy calendar
• Finalize course calendar for upcoming month
• Prepare monthly growth report
• Update SOPs
• Present updated strategy to Sir
• Track entire company’s performance vs goals

⭐ SKILLS REQUIRED

Strategic Skills

✔ Strong planning & plotting ability

✔ Logical & analytical thinking

✔ High intelligence

✔ Ability to connect dots quickly

✔ Fast problem-solving

✔ Strong research skills

Content Skills

✔ Deep knowledge of Instagram & YouTube

✔ Ability to find strong references

✔ Script structuring (training will be provided)

✔ Understanding of hooks, storytelling, viral patterns

Business Skills

✔ Funnel thinking

✔ Calendar planning

✔ Competitor analysis

✔ Understanding of course planning

✔ Team coordination

Soft Skills

✔ Calm & composed

✔ Loyal & trustworthy

✔ Fast learner

✔ Proactive

✔ No ego

✔ High discipline

✔ Very organized

⭐ KPIs (Key Performance Indicators)

1. Quality of weekly & monthly strategies
2. Accuracy of trend forecasting
3. Strategy-to-execution success rate
4. Course launch success
5. Content performance improvement
6. Quality of competitor analysis
7. Team alignment score
8. Responsiveness & flexibility
9. Speed of strategy adjustments
10. Reduction in workload for Sir