Sales Manager

JOB DESCRIPTIONSales Manager – HT/LT Panels & TransformersDepartment: Sales & Marketing

Designation: Sales Manager – HT/LT Panels & Transformers

Location: Delhi NCR / Pan India

Employment Type: Full-Time

Reporting To: Director / Head – Sales & Marketing

1. Job PurposeTo drive sales and business development for HT Panels, LT Panels, Transformers and related electrical equipment, develop new customers and EPC opportunities, maintain relationships with existing clients, and achieve assigned sales and revenue targets across India.

• 2. Key ResponsibilitiesDevelop and execute sales strategies for HT Panels, LT Panels, Transformers and associated electrical products.
• Generate new business opportunities through direct sales, tenders, EPC contractors, consultants, industries, utilities, government departments and institutional clients.
• Identify and develop prospective customers, projects and market opportunities.
• Handle enquiries from initial requirement through quotation, negotiation, order finalization and execution coordination.
• Prepare and submit commercial/technical quotations in coordination with the estimation and engineering teams.
• Understand customer specifications, BOQs, SLDs and technical requirements for HT/LT electrical systems.
• Coordinate with the technical team for preparation of technical offers, drawings and compliance documents.
• Follow up on submitted quotations and negotiate commercial terms with customers.
• Maintain strong relationships with consultants, contractors, procurement teams, government departments and industrial customers.
• Identify upcoming tenders and projects through GeM, CPPP, state utilities, PSUs, EPC companies and other procurement platforms.
• Coordinate with the tender team for bid preparation and submission.
• Achieve monthly, quarterly and annual sales targets.
• Prepare sales forecasts, MIS reports, pipeline reports and regular updates for management.
• Monitor competitors, market prices, customer requirements and industry trends.
• Coordinate with production, purchase, finance and project teams to ensure smooth order execution and customer satisfaction.
• Ensure timely collection of payments and follow up on outstanding receivables where required.
• Participate in customer meetings, technical discussions, negotiations, exhibitions and business-development activities.
• Travel across India for customer visits, project meetings and business development as required.

3. Products to be HandledHT Electrical Products

• HT VCB Panels
• HT RMU
• HT Metering Panels
• HT Protection & Control Panels
• HT Switchgear
• HT/LT Substation Equipment

LT Electrical Products

• LT PCC Panels
• MCC Panels
• APFC Panels
• AMF/ATS Panels
• Distribution Boards
• Motor Control Panels
• Control & Relay Panels

Transformers

• Oil-Filled Distribution Transformers
• Power Transformers
• Dry-Type Transformers
• Cast Resin Transformers
• Compact Substation/CSS
• Package Substations and related equipment

4. Candidate ProfileEducation:

Diploma/B.E./B.Tech in Electrical Engineering or equivalent qualification preferred.

Experience:

10 years of experience in sales/business development of HT/LT Panels, Transformers, Switchgear or electrical EPC products.

• 5. Required SkillsStrong knowledge of electrical products and HT/LT systems.
• Good understanding of technical specifications, BOQs and SLDs.
• Excellent communication and negotiation skills.
• Strong customer relationship and business-development abilities.
• Knowledge of tendering and government/PSU procurement will be an advantage.
• Experience with GeM/CPPP/e-tendering will be preferred.
• Ability to prepare commercial quotations and sales proposals.
• Good MS Office/Excel skills.
• Strong follow-up and target-oriented approach.
• Willingness to travel for customer and project meetings.
• 6. Key Performance Indicators (KPIs)Achievement of monthly/annual sales targets.
• New customer acquisition.
• Value of orders generated.
• Conversion rate of enquiries into orders.
• Development of new project/tender opportunities.
• Customer retention and relationship management.
• Collection/payment follow-up.
• Accuracy and timely submission of quotations.
• Growth in HT/LT Panel and Transformer business.

7. CompensationSalary: As per candidate's experience, capability and industry standards.

Incentives: Performance-based sales incentives may be provided based on company policy.

8. Ideal CandidateThe ideal candidate should have a strong network among EPC contractors, consultants, industries, government departments, PSUs and electrical procurement organizations, along with proven experience in selling HT/LT Panels, Transformers and related electrical equipment.

Preference: Candidates with an established customer network and proven sales record in the electrical equipment industry will be given preference.