Business Development Manager (BDM)

*Job Summary*

We are looking for a creative and results-driven **Digital Marketing Executive** to develop and execute online marketing campaigns, improve brand visibility, generate leads, and increase website traffic and customer engagement.

*Key Responsibilities*

* Develop and implement digital marketing strategies and campaigns.

* Manage social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.

* Create and coordinate engaging content for social media, websites, and email campaigns.

* Perform SEO activities to improve website rankings and organic traffic.

* Plan and manage Google Ads, Meta Ads, and other paid advertising campaigns.

* Conduct keyword research, competitor analysis, and market research.

* Monitor website traffic and campaign performance using tools such as Google Analytics.

* Generate regular reports on campaign performance, leads, conversions, and ROI.

* Support email marketing and lead-generation activities.

* Stay updated with the latest digital marketing trends, tools, and best practices.

*Required Skills*

* Good knowledge of SEO, SEM, Social Media Marketing, and Google Ads.

* Basic understanding of Google Analytics and Search Console.

* Strong content-writing and communication skills.

* Knowledge of Canva or other basic design tools is an advantage.

* Analytical and problem-solving ability.

* Ability to manage multiple campaigns and meet deadlines.

* Willingness to learn new digital marketing tools and technologies.

*Qualifications*

* Bachelor’s degree/diploma in Marketing, Business, Communications, or a related field.

* Freshers with relevant knowledge or certifications can also apply.

*Key Performance Indicators* 

* Website traffic and organic rankings.

* Social media growth and engagement.

* Leads and conversions generated.

* Advertising campaign performance and ROI.

* Email open and conversion rates.

* Overall online brand visibility.