Meta Ads Expert

Digital Marketing Lead – Meta Ads ExpertExperience: 3+ Years

Job Type: Full-Time

About the RoleWe are looking for an experienced Digital Marketing Lead – Meta Ads Expert who can independently plan, create, manage, optimize, and scale Facebook & Instagram advertising campaigns.

The ideal candidate should have a strong understanding of performance marketing and should be capable of managing campaigns with a clear focus on CPC, CPL, CPA, CTR, ROAS, lead quality, conversion rate, and budget control.

This role is for someone who understands how to improve campaign performance—not just create ads.

• Key ResponsibilitiesPlan and create structured Meta advertising campaigns using the proper Campaign → Ad Set → Ad structure.
• Independently manage Facebook & Instagram advertising campaigns.
• Plan, allocate, and control daily and monthly advertising budgets.
• Monitor and optimize CPC, CPM, CTR, CPL, CPA, Conversion Rate, and ROAS.
• Identify reasons behind increasing CPC, CPL, or CPA and take corrective action.
• Develop and test different:
• 
  
• Audiences
• Creatives
• Ad copies
• Hooks
• Offers
• Landing pages / lead forms
• Manage Lead Generation, Website Conversion, WhatsApp, Sales, and Retargeting campaigns.
• Build and optimize Custom Audiences, Lookalike Audiences, and Retargeting Audiences.
• Analyze campaign performance on a daily basis and make data-driven optimization decisions.
• Scale successful campaigns while maintaining cost and lead quality.
• Reduce wasted ad spend and improve overall advertising efficiency.
• Improve lead quality and lead-to-conversion rates.
• Coordinate with the creative/content team for high-performing ad creatives.
• Prepare campaign performance reports and provide clear recommendations for improvement.
• Technical RequirementsMinimum 3+ years of hands-on experience with Meta Ads.
• Strong practical knowledge of Meta Ads Manager and Meta Business Manager.
• Excellent understanding of Meta Pixel and Events Manager.
• Hands-on experience with Conversions API (CAPI).
• Strong understanding of conversion tracking and attribution.
• Experience with:
• 
  
• Custom Audiences
• Lookalike Audiences
• Retargeting
• Website Visitors Audiences
• Engagement Audiences
• Lead Form Audiences
• Good understanding of campaign objectives, bidding strategies, placements, attribution settings, and budget optimization.
• Ability to diagnose campaign performance issues independently.
• Strong analytical and decision-making skills.

Ideal CandidateWe need a performance marketer, not just an ad operator.

The candidate should be able to understand:

• Why CPC or CPM is increasing
• Why CTR is dropping
• Why CPL or CPA is becoming expensive
• Why lead quality is poor
• Which audience or creative is underperforming
• When to pause, optimize, duplicate, or scale a campaign
• How to control budgets without negatively affecting performance
• How to scale profitable campaigns systematically

The candidate should be confident in taking complete ownership of Meta advertising performance.

Key Performance Indicators (KPIs)CPC | CPM | CTR | CPL | CPA | Lead Quality | Conversion Rate | ROAS | Budget Utilization | Campaign Scalability

• Preferred SkillsStrong analytical mindset
• Performance-focused approach
• Creative testing experience
• Funnel optimization knowledge
• Ability to work independently
• Strong problem-solving skills
• Experience handling significant Meta Ads budgets will be an advantage