Social Media Manager

Roles and Responsibilities1. Social Media Management

• Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
• Plan, create, schedule, and publish regular social media posts.
• Maintain a consistent brand identity, tone, and communication style across all platforms.
• Prepare and maintain a monthly social media content calendar.

2. Content Creation

• Create engaging posts, banners, reels, short videos, stories, and promotional creatives.
• Develop content related to Gold Loans, Personal Loans, NCDs, company updates, customer awareness, and financial services.
• Coordinate with the design and video editing teams to produce quality content.
• Write captions, headlines, and relevant hashtags for each post.

3. Digital Marketing and Lead Generation

• Develop social media strategies to increase brand awareness and generate business leads.
• Run and monitor paid advertising campaigns on platforms such as Meta and LinkedIn, where applicable.
• Identify target audiences and optimize campaigns to improve lead quality and conversion.
• Coordinate with the Business Development and Sales teams to track and follow up on social media leads.

4. Brand Promotion

• Promote the company's products, services, branch openings, achievements, and business initiatives.
• Ensure all marketing materials follow the company's branding guidelines.
• Build a strong and professional online presence for the company.
• Monitor competitor activities and identify new promotional opportunities.

5. Customer Engagement

• Monitor and respond to comments, messages, and customer inquiries.
• Coordinate with the relevant departments to resolve customer queries.
• Encourage customer interaction through campaigns, polls, and informative content.
• Maintain professional communication and protect the company's reputation online.

6. Analytics and Reporting

• Track followers, reach, impressions, engagement, website traffic, and leads generated.
• Analyze the performance of posts, reels, and advertising campaigns.
• Prepare weekly and monthly social media performance reports.
• Recommend improvements based on campaign results and audience engagement.

7. Compliance and Coordination

• Ensure all financial product promotions are accurate and approved by the authorized management team.
• Follow applicable company policies, financial advertising guidelines, and regulatory requirements.
• Obtain approval before publishing investment-related content, interest rates, returns, customer testimonials, or financial claims.
• Coordinate with HR, Admin, Sales, Business Development, and Management for company announcements and promotional activities.
• Required SkillsGood communication and content-writing skills.
• Knowledge of Instagram, Facebook, LinkedIn, and YouTube.
• Experience with Canva, video editing tools, and social media scheduling platforms.
• Knowledge of Meta Ads and digital marketing analytics.
• Creative thinking, planning, and time management.
• Ability to analyze campaign performance and generate quality leads.
• Key Performance Indicators (KPIs)Consistency and timely publication of content.
• Growth in reach, followers, and engagement.
• Number and quality of leads generated.
• Cost per lead and advertising campaign performance, where applicable.
• Timely submission of performance reports.
• Brand consistency and compliance with approved content.
• Expected DeliverablesMonthly social media content calendar.
• Regular posts, reels, videos, and promotional creatives.
• Lead generation and campaign performance reports.
• Competitor analysis and social media growth recommendations.
• Monthly analytics report with actionable improvements.