Digital Marketing Head

Quick Ride is India's leading corporate carpooling and mobility platform, connecting professionals with smart, sustainable, and cost-effective commuting solutions. We partner with enterprises, tech parks, and residential communities to transform urban mobility through innovative technology and impactful marketing.

• Key Roles & ResponsibilitiesDigital Marketing Strategy
• Develop and execute digital marketing strategies for Quick Ride's mobility and transportation services.
• Identify target audiences including commuters, riders, drivers, and corporate clients.
• Plan campaigns for brand awareness, customer acquisition, engagement, and retention.
• Performance Marketing
• Manage campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other relevant platforms.
• Optimize campaigns for app installs, registrations, leads, rides, and conversions.
• Monitor CPC, CTR, CPL, CPA/CAC, conversion rate, ROAS, and ROI.
• Conduct A/B testing of creatives, audiences, offers, and landing pages.
• App Marketing & User Acquisition
• Develop strategies to increase app downloads and new-user registrations.
• Improve conversion from ad → app install → registration → first ride → repeat ride.
• Work on App Store/Play Store optimization and user acquisition campaigns.
• Develop campaigns to reactivate inactive users and improve retention.
• SEO & Content Marketing
• Conduct keyword research related to carpooling, bike pooling, employee transportation, and urban mobility.
• Improve website rankings and organic traffic.
• Plan blogs, landing pages, guides, and other SEO-focused content.
• Monitor organic traffic, rankings, and conversions.
• Social Media Marketing
• Manage Quick Ride's social media presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
• Create content calendars and coordinate with creative/content teams.
• Develop campaigns around commuting, carpooling, corporate mobility, sustainability, and cost savings.
• Monitor engagement and respond to relevant customer feedback.
• CRM & Retention Marketing
• Plan targeted campaigns through push notifications, email, SMS, and other permitted communication channels.
• Segment users based on their activity and behavior.
• Develop campaigns for new users, inactive users, frequent riders, and other customer segments.
• Improve repeat usage and customer retention.
• Corporate/B2B Lead Generation
• Generate leads from companies interested in employee transportation and corporate mobility solutions.
• Run LinkedIn, Google, and other B2B campaigns targeting HR, Admin, Facilities, and transport decision-makers.
• Develop landing pages and lead-generation campaigns.
• Coordinate with the sales team to improve lead quality and conversion.
• Analytics & Reporting
• Track campaign performance using tools such as GA4, Google Ads, Meta Ads Manager, Search Console, and app analytics platforms.
• Prepare daily, weekly, and monthly marketing reports.
• Analyze customer acquisition, conversion, retention, and campaign performance.
• Use data to identify opportunities for improving marketing ROI.
• Competitor & Market Research
• Monitor competitors in the mobility, carpooling, ride-hailing, and employee transportation sectors.
• Track competitor campaigns, offers, content, SEO strategies, and digital presence.
• Identify new trends and opportunities in the mobility market.
• Key Performance IndicatorsApp downloads and registrations
• Cost per install (CPI)
• Customer acquisition cost (CAC)
• Leads generated and qualified
• Conversion rate
• Number of rides/bookings generated
• Customer retention and repeat usage
• Website traffic and organic rankings
• Social-media engagement
• ROAS and marketing ROI
• CV-Ready SummaryResponsible for planning and executing Quick Ride's digital marketing initiatives across performance marketing, SEO, social media, content marketing, app acquisition, CRM, and B2B lead generation. Managed digital campaigns to drive app installs, customer acquisition, engagement, retention, and corporate leads while tracking key performance metrics and optimizing campaigns for improved ROI.