Business Development Manager (BDM)

Key Responsibilities

Develop and execute B2B business development strategies to achieve monthly and quarterly sales targets.

Identify and acquire new distributors, wholesalers, retailers, institutional buyers, supermarkets, restaurants, and corporate clients.

Generate leads through Google, IndiaMART, TradeIndia, Justdial, referrals, market research, and other business channels.

Handle the complete sales cycle: Lead Generation → Contact → Requirement Understanding → Product Presentation → Sample → Follow-up → Negotiation → Closure → Repeat Orders.

Conduct sales calls, meetings, product presentations, and negotiations with potential clients.

Build and maintain strong relationships with existing B2B customers.

Follow up consistently with prospects and convert qualified leads into paying customers.

Understand customer requirements and recommend suitable products, pack sizes, pricing, and order quantities.

Negotiate pricing, payment terms, MOQ, delivery schedules, and other commercial requirements within company guidelines.

Work closely with the sales team to improve lead conversion and revenue.

Monitor sales pipeline, follow-ups, quotations, samples, orders, and customer status using Excel/Google Sheets or the company's CRM system.

Track competitors, market trends, pricing, and new business opportunities.

Coordinate with operations, dispatch, and management to ensure smooth order fulfilment.

Achieve individual revenue targets and contribute to overall company growth.

Prepare regular sales reports and provide management with updates on pipeline, conversions, and revenue.

Support the management in developing new markets and expanding the company's B2B customer base.

Who We Are Looking For

3+ years of experience in Business Development / B2B Sales / FMCG Sales / Wholesale Sales / Distribution Sales.

Proven track record of achieving sales targets.

Strong lead generation, negotiation, communication, and closing skills.

Experience in acquiring new B2B customers and developing business relationships.

Ability to independently manage the complete sales cycle.

Strong follow-up and relationship management skills.

Good knowledge of MS Excel / Google Sheets.

Comfortable making frequent business calls and attending client meetings.

Target-oriented, proactive, disciplined, and commercially minded.

Candidates with experience in FMCG, food products, distribution, wholesale, retail, or related industries will be preferred.