Retail Sales Executive

Position: Retail Sales Executive

Department: Retail / Store Operations

Location: Jayanagar

Reporting To: Store Manager

Employment Type: Full-time

Industry: Apparel / Fashion Retail

Job Purpose To drive sales and deliver an excellent customer experience at the retail outlet by understanding customer requirements, recommending suitable products, maintaining store standards, and supporting smooth day to day store operations.

The role requires a customer focused, sales oriented individual who can confidently interact with customers, achieve sales targets, and represent the brand professionally.

• Key Responsibilities1. Customer Service & SalesWelcome and engage customers entering the store in a professional and friendly manner.
• Understand customer requirements, preferences, budget, size and occasion.
• Recommend appropriate apparel, styles, sizes, colours and product combinations.
• Explain product features, fabric, fit, pricing, offers and promotions.
• Assist customers during trials and help them make purchase decisions.
• Cross-sell and upsell complementary products such as shirts, trousers, jackets, accessories, etc.
• Maintain strong customer relationships and encourage repeat purchases.
• Handle customer queries and complaints professionally and escalate issues when required.
• 2. Sales Target AchievementAchieve daily, weekly and monthly sales targets assigned by the Store Manager.
• Maximise sales opportunities through effective customer engagement and product knowledge.
• Maintain focus on key retail metrics such as:
• Sales value
• Number of bills
• Average Transaction Value (ATV)
• Units Per Transaction (UPT)
• Conversion rate
• Repeat customers
• Actively participate in promotional campaigns, seasonal sales and brand initiatives.
• 3. Store OperationsMaintain proper product display, folding, hanging and merchandising standards.
• Ensure products are arranged according to size, category, colour and collection.
• Replenish products from the stockroom whenever required.
• Support stock counting, stock movement and inventory verification.
• Check merchandise for damage, defects, tags and pricing before display.
• Maintain cleanliness and presentation of the sales floor, trial rooms and customer areas.
• Follow store opening and closing procedures.
• Support billing/POS operations as required.
• 4. Visual Merchandising & Brand StandardsMaintain displays according to the brand's visual merchandising guidelines.
• Ensure mannequins, promotional material and product displays are properly maintained.
• Keep the store attractive, organised and customer-ready at all times.
• Ensure brand standards are consistently followed.
• 5. Customer & Market FeedbackUnderstand customer preferences, buying patterns and product feedback.
• Share customer feedback regarding products, pricing, sizes, colours and competition with the Store Manager.
• Keep updated on new collections, offers and competitor activity.
• 6. Compliance & DisciplineFollow company policies, SOPs and retail guidelines.
• Maintain professional grooming and appropriate appearance as per brand standards.
• Ensure punctuality, attendance and discipline.
• Follow cash-handling, billing, security and loss-prevention procedures.
• Maintain confidentiality of company and customer information.

Key Performance Indicators (KPIs) KPI Measurement Sales Achievement% of monthly target achieved Conversion Customer-to-bill conversion %ATV Average value per transaction UPT Average units sold per bill Customer Service Customer feedback / complaints Product Knowledge Product and collection knowledge Store Standards VM, housekeeping & presentation Attendance Punctuality and attendance Stock Accuracy Stock handling and inventory discipline

Candidate Profile Education: 12th pass / Graduate preferred

Experience:

• 1–3 years of experience in apparel, fashion, lifestyle, footwear, jewellery or other organised retail.
• Freshers with strong communication and customer-handling skills may also be considered.

Preferred Skills:

• Strong customer service and selling skills
• Good verbal communication
• Ability to understand customer needs
• Product presentation and styling ability
• Upselling and cross-selling skills
• Basic numerical and billing/POS skills
• Ability to work towards sales targets
• Team-oriented approach
• Good grooming and professional appearance
• Behavioural CompetenciesCustomer-first attitude
• Sales orientation
• Confidence and positive communication
• Listening skills
• Patience and maturity in handling customers
• Ownership and accountability
• Teamwork
• Discipline and punctuality
• Ability to work under sales pressure
• Willingness to learn about fashion and products
• Working ConditionsWork location will be the company's retail outlet.
• The role requires prolonged standing and active movement within the store.
• Willingness to work on weekends and public holidays as per the retail roster.
• Shift-based working may be required.
• During festive seasons, promotions and peak sales periods, extended working hours may be required as per company policy.

Ideal Candidate The ideal candidate should be energetic, well groomed, confident in dealing with customers and commercially minded, with a genuine interest in apparel and fashion. The person should be comfortable approaching customers, understanding their requirements and converting interactions into sales while maintaining the brand's service standards.