Inbound Sales & Sales Coordinator

Job Description – Inbound Sales & Sales Coordinator

About KRIFIX: KRIFIX is a construction-solutions brand of Narnarayan Innovative Pvt. Ltd., based in Ahmedabad. The company provides a range of construction chemical and building solution products designed for the Indian construction market.

KRIFIX’s product portfolio includes Tile Adhesives, Waterproofing Solutions, Grouting Solutions, Plaster Solutions, Block Adhesives and other construction-related products.

The company follows a process-driven approach with a focus on product quality, customer requirements, technical support and continuous product improvement.

Location: Ahmedabad, Gujarat

Industry: Construction Chemicals / Building Materials

Employment Type: Full-Time

Department: Sales

Reporting To: Sales Manager / Management

Position: Inbound Sales & Sales CoordinatorRole PurposeThe primary responsibility of this role is to handle incoming customer enquiries, understand customer requirements, convert enquiries into sales opportunities and coordinate with the sales, dispatch and other internal teams for smooth order execution.

The person will act as an important link between customers and the internal sales team, ensuring that every enquiry is properly recorded, followed up and taken to closure.

• Key Responsibilities

1. Inbound Sales & Enquiry Handling

• Handle incoming enquiries through phone calls, WhatsApp, website, social media and other sales channels.
• Understand the customer's requirement, product application, quantity and expected delivery requirement.
• Provide customers with basic product information, availability and pricing details as per company guidelines.
• Identify genuine sales opportunities from incoming enquiries.
• Share qualified leads with the concerned salesperson/team wherever field visits or technical discussions are required.
• Maintain professional and timely communication with every customer.

2. Lead Follow-Up & Conversion

• Maintain a proper record of all incoming enquiries and leads.
• Follow up with customers regularly through calls and WhatsApp.
• Track the status of every enquiry until it is converted, lost or kept on hold.
• Understand the reason for pending or lost enquiries and update the sales team.
• Work towards improving lead-to-order conversion.
• Ensure that no genuine enquiry is missed or left without follow-up.

3. Sales Coordination

• Coordinate with the Sales Team for quotations, customer requirements and order confirmation.
• Coordinate with the Production / Dispatch Team regarding order status and delivery requirements.
• Follow up internally for pending orders and customer commitments.
• Keep customers updated regarding order status and expected dispatch.
• Escalate delays, complaints or critical customer issues to the reporting manager on time.

4. Quotation & Order Management

• Prepare and share quotations as per approved pricing and company guidelines.
• Take order details accurately, including:
• Customer name
• Product
• Quantity
• Price
• Delivery location
• Payment terms
• Required delivery date
• Coordinate with the concerned team for order processing.
• Ensure that order information communicated to internal teams is complete and accurate.

5. Customer Relationship Management

• Maintain regular communication with existing customers.
• Identify repeat-order opportunities.
• Follow up for pending and repeat requirements.
• Understand customer feedback and communicate important feedback to management.
• Build a positive customer experience through prompt response and proper coordination.

6. MIS & ReportingMaintain daily/weekly records of:

• Total enquiries received
• Enquiries contacted
• Qualified leads
• Quotations shared
• Follow-ups pending
• Orders received
• Conversion percentage
• Lost enquiries
• Reasons for lost enquiries
• Pending customer requirements
• Dispatch/order status

Submit regular sales updates to the reporting manager.

• BBA / B.Com / BBA Marketing / Sales / relevant qualification will be an advantage.
• Experience1–3 years of experience in:
• Inbound Sales
• Telecalling Sales
• Inside Sales
• Sales Coordination
• Customer Coordination
• B2B Sales
• Building Materials / Construction Chemicals / Tiles / Adhesives / Waterproofing industry preferred.

Freshers with strong communication and sales skills may also be considered.

• Required SkillsGood communication skills
• Strong follow-up ability
• Customer handling skills
• Basic sales and negotiation skills
• Good telephone etiquette
• Good WhatsApp and email communication
• Basic MS Excel knowledge
• Ability to maintain sales records and MIS
• Good coordination skills
• Ability to work with targets
• Positive attitude and willingness to learn
• Language Gujarati – Required
• Hindi – Required
• English – Basic to Good working knowledge

Ideal Candidate:

We are looking for someone who is:

• Confident in speaking with customers
• Good at regular follow-ups
• Comfortable handling multiple enquiries simultaneously
• Target-oriented
• Responsible for closing the loop on every enquiry
• Good at coordination with different departments
• Quick in understanding customer requirements
• Comfortable working on Excel, WhatsApp and CRM/sales systems
• Customer-focused and professional

What This Role Offers This role provides an opportunity to develop strong experience in:

• B2B Sales
• Inside Sales
• Construction Chemical Products
• Customer Relationship Management
• Sales Coordination
• Lead Management
• Order Management
• Sales MIS & Reporting

The candidate will get exposure to the complete sales cycle and will work closely with the Sales and Management team.

Important Expectation

This is not only a calling job.

The person will be responsible for handling enquiries, generating sales opportunities, following up, coordinating internally and supporting conversion of enquiries into actual business.

The key expectation is:

Enquiry → Follow-Up → Quotation → Conversion → Order Coordination → Customer Satisfaction

Candidate Details

Position: Inbound Sales & Sales Coordinator

Company: KRIFIX – Narnarayan Innovative Pvt. Ltd.

Location: Ahmedabad

Department: Sales

Experience: 1–3 Years Preferred

Employment Type: Full-Time

Working Mode: On-site

Salary: As per experience and company standards

Incentive: Performance-based, as applicable

Interested candidates can share their updated CV and relevant experience details with the HR/Recruitment team.

Mob No: +91-8799042557