Marketing Manager - Public Relations & Communications

Marketing Manager - Public Relations & Communications

Skills Required, Success Factors Deep understanding of the IT & Services industry Willingness to learn Strong media connections Excellent content development and presentation skills Identifying news pegs and good at storytelling Fluent in written and spoken English Experienced in the business use of social media channels Deep understanding of numbers, ability to use analytics tools, ability to create unique dashboards (data mining) and comfortable using MS Excel Project management skills. Must be able to manage and execute multiple campaigns simultaneously Requires ability to work in a cross-cultural / global environment and willingness to travel Able to work confidently in a hybrid team environment Education Degree level qualification in Marketing, Communications, Journalism, PR, or equivalent with strong content and communications skills Experience 10-15 years’ experience in public relations, marketing, communications or related fields. Agency / media experience is a plus. PR/Media Strategy and Engagement Conceptualize and execute strategic PR and Communications plans that deliver on brand and business goals Align with the vision and purpose of Infosys and drive narratives deep into the region Manage end-to-end PR activities - strategic campaigns, press events & releases, research reports Monitor brand landscape for potential issues and work closely with the leadership and communications team to develop crisis communication plans, draft statements, reputation management Crisis communications and management Maintain and manage effective campaign budgets and effectively manage agency relationships Drive evaluation processes, execution and KPIs on key campaigns Coordinate the activities of PR agencies and ensure project deliverables are met Have a finger on the pulse of the media industry and landscape and be able to identify strategic PR opportunities Maintain excellent contacts with media in the region, and constantly seek new opportunities to grow our network