I&P-GN - SONG-MT-Social Media Marketing-Manager

I&P-GN - SONG-MT-Social Media Marketing-Manager

We are seeking a Social Media Marketing Manager with deep expertise in building and leading integrated social media strategies across organic and paid channels. The ideal candidate should bring strong hands-on experience in Sprinklr, including publishing workflows, listening, moderation, governance, dashboards and reporting. The role requires the ability to lead client discussions, shape social operating models, guide campaign and content strategy, and drive measurable business outcomes across brand, engagement, commerce and performance. Experience across influencer marketing, ORM, social commerce, WhatsApp marketing and AI-enabled social media operations is strongly preferred. 

Roles & Responsibilities:

• Develop and lead integrated social media strategies across organic and paid channels aligned to brand, audience and business objectives

• Own strategic planning across platforms such as Meta, LinkedIn, Instagram, TikTok, Twitter/X, WhatsApp and YouTube

• Lead paid social planning, audience strategy, budget allocation, optimization and performance reviews to improve ROI

• Design and govern end-to-end Sprinklr operating models covering publishing, listening, moderation, workflows, governance and reporting

• Lead social listening and audience-insight programs to identify trends, sentiment, emerging issues and opportunities for engagement

• Shape content calendars, channel roles and engagement strategies in partnership with creative, content and brand teams

• Drive ORM, community management and escalation frameworks with clear governance and service standards

• Build strategies and delivery roadmaps for influencer marketing, social commerce and WhatsApp-led engagement

• Define KPI and measurement frameworks across reach, engagement, sentiment, conversion, commerce and paid-social performance

• Drive AI-led social engagement and operating recommendations, including opportunities to improve productivity and responsiveness

• Lead stakeholder communications, performance reviews and executive recommendations for enterprise social programs

• Manage and mentor teams delivering social strategy, publishing, listening, moderation, analytics and paid social workstreams

• Partner with analytics, creative, marketing, product and technology teams to enable cohesive multi-channel execution

• Drive business development conversations, proposals and solutioning in social media, Sprinklr and related transformation areas