Digital Marketing Manager

Role Objective:

Own the digital marketing and online customer acquisition for the brand, with a focus on building brand awareness, driving website and WhatsApp traffic, generating sales, and growing the brand across India and international markets.

Key Responsibilities:

• Develop and execute digital marketing strategy across Instagram, Facebook, Google and WhatsApp.
• Plan and manage monthly content calendars, including Reels, product showcases, educational content and brand storytelling.
• Manage Meta and Google advertising campaigns and optimize for sales and ROAS.
• Identify and manage relevant influencers and creators, particularly in the saree/fashion and Telugu communities.
• Drive traffic to the website and WhatsApp and improve customer conversion.
• Develop campaigns around new collections, festivals, weddings and seasonal occasions.
• Analyze customer, campaign and website data to identify high-performing products and audiences.
• Coordinate with the catalog/content and e-commerce teams to ensure marketing campaigns have the right products and creative assets.
• Build retargeting and customer remarketing campaigns to increase repeat purchases.
• Track competitors and emerging trends in the saree/fashion e-commerce space.

Key KPIs:

• Online revenue generated through marketing
• Customer Acquisition Cost (CAC)
• ROAS
• Website traffic and conversion
• WhatsApp enquiries and conversions
• New customer acquisition
• Repeat customer revenue
• Social media engagement and growth

Ideal Candidate:

• 2–5 years of experience in digital marketing, preferably in fashion, apparel, D2C or e-commerce.
• Strong hands-on experience with Meta Ads and Google Ads.
• Good understanding of Instagram/Reels and influencer marketing.
• Strong analytical and commercial mindset.
• Ability to understand fashion products and translate them into compelling digital content.
• Entrepreneurial, hands-on and comfortable working in a growing family business.