Digital Marketing Specialist

Digital Marketing Specailist– Google & Meta Ads

• Key Responsibilities:

• Manage and optimize Google Ads and Meta Ads campaigns.
• Generate high-quality leads and customer calls at an efficient cost.
• Handle keyword research, search terms, negative keywords, bidding, audiences and ad copy.
• Monitor CPL, qualified leads, conversion rate, sales, revenue, GP and ROAS.
• Identify and reduce wasted ad spend and improve campaign performance.
• Create and test new campaigns, ads, audiences and creatives.
• Manage remarketing and retargeting campaigns.
• Monitor competitors and identify new digital marketing opportunities.
• Coordinate with the sales team to improve lead quality and conversion.
• Track campaign performance and prepare weekly/monthly reports.
• Work with the creative team on ad banners, videos and promotional content.

• Requirements:

• 2–5 years of hands-on experience in Google Ads and Meta Ads.
• Strong knowledge of Google Search Ads, Meta Lead Ads, remarketing and conversion tracking.
• Experience in lead generation and performance marketing.
• Strong analytical and problem-solving skills.
• Ability to manage campaigns independently and work with budgets.
• Experience with Google Analytics, Google Tag Manager and Looker Studio is an advantage.
• Experience with call-based lead generation, e-commerce or automotive/auto-parts businesses will be preferred.