Business Development Executive (BDE)

Business Development Executive – Eldorado

Company: Eldorado – One Stop Yoga & Fitness Store

Location: Thane / Mumbai

Employment: Full-time

Experience: 1–4 years

Function: Business Development / B2B Sales

About Eldorado

Eldorado is a growing Yoga, Fitness & Sports products company offering yoga mats, 

yoga props, fitness accessories, sports flooring and specialised sports products.

Through our STHIRA brand and distribution partnerships, we are building a strong 

presence across retail, studios, academies, institutions, corporates and 

government/institutional markets.

Role Overview

We are looking for a Business Development Executive who is energetic, target￾oriented and comfortable with both field sales and outbound prospecting.

The person will be responsible for identifying new customers, developing dealer/retailer 

relationships, generating B2B enquiries, conducting customer visits and converting 

opportunities into profitable business.

This is a business-development role — not a telecalling role.

Key Responsibilities

1. New Business Development

• Identify and acquire new B2B customers.

• Build a strong pipeline of prospective customers.

• Conduct cold calling, WhatsApp outreach, email campaigns and field 

prospecting.

• Research target companies, studios, gyms, academies, retailers and 

institutions.

• Identify decision-makers and initiate business conversations.

• Generate new enquiries and convert them into orders.

2. Dealer & Retailer Development

Develop Eldorado's dealer/retailer network across:

• Mumbai

• Thane

• Navi Mumbai

• Raigad

• Pune

• Nashik

• Other Maharashtra markets

Responsibilities include:

• Identifying potential dealers.

• Visiting retailers.

• Presenting product portfolio and commercial terms.

• Onboarding new dealers.

• Generating initial orders.

• Developing repeat business.

3. Institutional & Project Sales

Identify opportunities with:

• Yoga studios

• Gyms & fitness centres

• Martial arts academies

• Kabaddi / wrestling / sports academies

• Schools and colleges

• Hotels & resorts

• Corporate wellness centres

• Housing societies

• Sports clubs

• Government institutions

• Sports infrastructure contractors

The BDE should identify project opportunities, understand requirements and 

coordinate with Eldorado for quotations and proposals.

4. Customer Visits

Conduct regular field visits to:

• Meet prospects

• Understand requirements

• Demonstrate products

• Present samples

• Take measurements where required

• Prepare requirements for quotations

• Follow up on proposals

• Close orders

The candidate should be comfortable spending significant time in the field.

5. Sales Cycle Management

Own opportunities from:

Lead → Qualification → Meeting → Requirement → Quotation → Negotiation → Order → 

Payment → Repeat Business

Coordinate with the warehouse, procurement, logistics and management teams to 

ensure smooth order execution.

6. Product Knowledge

Develop strong knowledge of:

• Yoga mats

• Yoga props

• Fitness accessories

• Sports mats

• Kabaddi mats

• Martial arts mats

• Gym flooring

• Functional training products

• STHIRA products

• Eldorado's distribution brands

The candidate should be able to understand customer requirements and recommend 

the right product rather than simply quote prices.

7. Market Development

• Identify new market opportunities.

• Track competitor pricing and products.

• Identify emerging sports and fitness segments.

• Identify potential high-margin product categories.

• Provide feedback on customer requirements and new products.

• Participate in exhibitions, trade shows and networking events.

8. CRM & Reporting

Maintain accurate records of:

• Prospects

• Customer meetings

• Leads

• Quotations

• Follow-ups

• Orders

• Order value

• Conversion stage

• Lost opportunities

• Dealer pipeline

• Collections

Provide weekly sales and pipeline reports to management.

Key Performance Indicators

Performance will be measured on business outcomes, not merely the number of calls 

or visits.

Primary KPIs

• Monthly sales revenue

• Gross profit generated

• New B2B customers acquired

• New dealers/retailers activated

• Qualified leads generated

• Quotations generated

• Conversion rate

• Average order value

• Repeat orders

• Sales pipeline value

• Collections

Activity KPIs

• Meaningful customer meetings

• New prospects added

• Outbound calls

• Follow-ups completed

• Dealer visits

• Product demonstrations

Target Customer Segments

The BDE will focus primarily on:

B2B

• Yoga studios

• Gyms

• Fitness studios

• Sports academies

• Martial arts academies

• Schools

• Colleges

• Hotels

• Corporates

• Sports retailers

• Distributors

• Government/institutional buyers

B2C opportunities may also be pursued where commercially relevant.

Ideal Candidate

We are looking for someone who is:

• Highly energetic and self-driven

• Comfortable with field sales

• Confident in speaking with business owners and decision-makers

• Strong in communication and negotiation

• Persistent with follow-ups

• Target-oriented

• Commercially aware

• Good at building relationships

• Comfortable using WhatsApp, Excel and CRM tools

• Willing to travel within the assigned territory

• Able to work independently

Preferred Experience

Experience in any of the following is preferred:

• B2B sales

• Sports & fitness

• Yoga / wellness

• Consumer products

• Retail / distribution

• Institutional sales

• Building materials / flooring

• Gym equipment

• Education / school sales

• Dealer development

Candidates with strong B2B sales ability from other industries may also be considered.

Qualification

Graduate in any discipline.

MBA / BBA / B.Com / Sales & Marketing qualification is an advantage but not mandatory.

Experience

1–4 years of sales/business development experience.

Freshers with exceptional communication, confidence and strong sales orientation may 

also be considered for a junior BDE position.

Compensation

₹25,000–₹40,000 per month + performance incentives

Compensation will depend on experience and proven sales capability.

A meaningful incentive structure will be linked to sales, gross profit and collections.

What Success Looks Like

Within the first 6 months, the successful candidate should be able to:

• Build a strong B2B prospect database.

• Establish relationships with key customer segments.

• Generate a consistent monthly sales pipeline.

• Acquire new dealers/retailers.

• Convert institutional/project opportunities.

• Generate repeat business.

• Contribute directly to Eldorado's revenue and profitability.

Career Growth

Successful performers can progress to:

Business Development Executive → Senior BDE → Business Development Manager → 

Regional Sales Manager

High performers will have the opportunity to build and manage their own territory/team.

Our expectation

Don't just sell products. Find customers, create opportunities, build relationships 

and grow Eldorado.