Tata Capital Finance Ltd

Assistant Vice President - Marketing - Gold Loan - Mumbai - Lodha (I-Think Techno Campus) - 2nd Floor - MM

Tata Capital Finance Ltd
Thane
Not disclosed
Work from OfficeWork from Office
Full TimeFull Time
Min. 8 yearsMin. 8 years

Job Description

Assistant Vice President - Marketing - Gold Loan - Mumbai - Lodha (I-Think Techno Campus) - 2nd Floor - MM

Job Description: AVP – Marketing – Gold Loan

Role Purpose

The AVP-Marketing holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the brand and business.

 

Key Responsibilities

  • Development and implementation of the Brand Strategy towards brand building and awareness within the target group and industry.
  • Developing the marketing strategy for new and existing products.
  • Overseeing implementation of the marketing strategy – including campaigns, events, digital marketing and PR.
  • Working closely with the company’s various functional heads; enabling them to meet their commercial objectives by providing them with appropriate communication and creative strategy, material/collaterals and presentations.
  • Ensure that all marketing communications reflect the brand’s values and are aligned with the company’s vision.
  • Guiding the day-to-day activities of the marketing team.
  • Ensuring that the marketing and brand objectives are implemented by the marketing team.
  • Developing corporate communication for the organization with respect to both internal and external audience/customers.
  • Drive customer acquisition and retention strategies and leverage data analytics to optimize marketing efforts.
  • Felicitating continues market research and analysis of competitive environment and consumer trends. 
  • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
  • Manage, mentor, and develop a team of marketing professionals, fostering a high-performance culture.

 

Qualifications & Experience

  • Minimum Degree: MBA/PGDM - Marketing 
  • Minimum Years/type of experience: Minimum 8 years of experience 

 

Leadership Competencies:

  • Ownership
  • Boundaryless Behaviour
  • Customer Focus

 

Functional Competencies

Customer Research Insight, Data Analytics, Campaign Management

 

Job role

Work location
Work locationThane, Mumbai - Lodha (I-Think Techno Campus) - 2nd Floor, LODHA ITHINK TECHNO CAMPUS, AWING 2ND FLOOR POKHRAN ROAD NO2 OFF EASTERN EXPRESS HIGHWAY THANE (W), India
Department
DepartmentMarketing / Brand / Digital Marketing
Role / Category
Role / CategoryAdvertising & Creative
Employment type
Employment typeFull Time
Shift
ShiftDay Shift

Job requirements

Experience
ExperienceMin. 8 years

About company

Name
NameTata Capital Finance Ltd
Job posted by Tata Capital Finance Ltd

You can expect a minimum salary of 0 INR. The salary offered will depend on your skills, experience and performance in the interview.

The candidate should have completed the required education and people who have 8 to 31 years are eligible to apply for this job. You can apply for more jobs in Thane to get hired quickly.

The candidate should have sound communication skills and sound communication skills for this job.

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