Social Media Manager

Social Media Manager – Complete Roles & Responsibilities

1. Social Media Strategy

• Develop monthly content strategies aligned with business goals. • Research industry trends, competitors, and audience behavior. • Plan campaigns for product launches, sales, and brand awareness.

2. Content Planning & Management

• Create monthly content calendars. • Plan reels, posts, stories, carousels, and lives. • Ensure content matches the brand's tone and identity. • Coordinate timely posting across platforms.

3. Content Creation, Photography & Videography

• Shoot high-quality reels for Instagram and other platforms. • Click product, lifestyle, and behind-the-scenes photographs. • Direct and capture content during shoots. • Ensure visuals align with the brand aesthetic. • Coordinate with photographers/videographers when required.

4. Creative Direction

• Ideate content concepts and hooks. • Review and approve edits before publishing.

5. Influencer Marketing

• Identify creators, manage outreach, negotiations, barter/paid collaborations and ROI tracking.

6. Community Management

• Respond to comments and DMs, engage followers and partner brands professionally.

7. Social Media Growth

• Increase followers organically, improve engagement, create shareable content and optimize posting times.

8. Analytics & Reporting

• Track Reach, Impressions, Engagement Rate, Follower Growth, Website Clicks, Saves, Shares and Reel Views. • Prepare weekly/monthly reports and recommend improvements.

9. Trend & Market Research

• Stay updated with platform trends, competitor activity and emerging content opportunities.

10. Campaign Execution

• Execute giveaways, festive campaigns, launches and coordinate with marketing teams.

11. Brand Reputation

• Maintain consistent branding, brand voice and monitor customer sentiment. Skills Required • Copywriting & storytelling • Photography & mobile videography • Reel shooting and editing basics • Strong visual aesthetic & content ideation • Canva/Adobe knowledge• Instagram, Facebook, Pinterest & YouTube knowledge • Influencer management • Communication & negotiation • Time management • Data analysis