Eccomerce Manager

Job Description – E-commerce Growth ManagerClothing, Sarees & Textiles | E-commerce & AI GrowthWe are looking for a hands-on E-commerce Growth Manager with strong experience in Clothing, Sarees, Textiles and Fashion E-commerce.

The ideal candidate should be an all-rounder who can grow sales across Meesho, Amazon, Flipkart, Myntra, Ajio, Snapdeal, D2C website, Instagram and YouTube.

The candidate should understand sales growth, marketplace management, digital marketing, product listings, pricing, inventory, profitability, analytics, AI and automation.

We want someone who thinks like a business owner—able to increase sales, improve margins, reduce costs and build a scalable e-commerce business.

Strong practical knowledge of AI tools and automation is essential, with the ability to use AI for faster work, data analysis, content, listings, research and growth.

The ideal person should be proactive, analytical, technology-friendly, fast at learning and ready to take ownership of e-commerce growth.

Experience in sarees, clothing, fashion or textiles is preferred, along with strong knowledge of profit calculations, margins, ROAS, ACOS/TACOS, CAC, returns/RTO and inventory.

The right candidate continuously asks:

“How can we sell more, make more profit, work faster and build a better e-commerce business?”

• Key Responsibilities1. E-commerce Sales & GrowthDevelop and execute strategies to significantly increase online sales and revenue.
• Manage the complete e-commerce sales funnel from product listing to conversion and repeat purchase.
• Identify new opportunities to increase orders, conversion rate, average order value and customer lifetime value.
• Build channel-specific growth strategies instead of using the same approach everywhere.
• Continuously test new products, pricing, offers, bundles and sales strategies.
• Identify winning products and scale them aggressively.

2. Marketplace ManagementHands-on experience with multiple marketplaces is highly preferred:

• Meesho
• Amazon
• Flipkart
• Myntra
• Ajio
• Snapdeal
• Other fashion and social-commerce platforms

Responsibilities include:

• Product listing and catalogue management
• SEO and keyword optimization
• Product titles, descriptions and attributes
• Pricing and promotional strategy
• Marketplace advertising
• Campaign planning
• Deal and discount management
• Seller/account health
• Order and return management
• Ratings and reviews
• Inventory synchronization
• Marketplace analytics
• Identifying and resolving account/listing issues
• Improving marketplace rankings and visibility
• 3. D2C Website GrowthManage and grow sales through the company's own website.
• Improve website conversion rate and customer journey.
• Analyse traffic, product performance, abandoned carts and checkout behaviour.
• Develop strategies for repeat purchases and customer retention.
• Work with website/technology teams to improve UX, speed and conversion.
• Develop offers, bundles, upsells and cross-sells.
• 4. Instagram & Social CommerceDevelop strategies for generating direct sales through Instagram.
• Understand Instagram Reels, Stories, content, DMs and social selling.
• Work with creators/influencers to generate sales.
• Convert social media traffic into measurable revenue.
• Experiment with new social-commerce opportunities.
• 5. YouTube & Video CommerceDevelop YouTube-based sales strategies.
• Understand product demonstrations, fashion videos, Shorts and live commerce.
• Identify content formats that can generate direct product sales.
• Work with content creators and influencers.
• Track the commercial performance of video content.

6. Product & Catalogue StrategyFor a clothing/saree/textile business, the candidate should understand:

• Sarees
• Ethnic wear
• Fashion apparel
• Fabrics and textiles
• Product variations
• Colours, sizes, patterns and designs
• Seasonal demand
• Festival demand
• Fashion trends
• Product photography and presentation

Responsibilities include:

• Identify products with high sales potential.
• Analyse slow-moving inventory.
• Decide which products should be scaled, discounted, bundled or discontinued.
• Develop new product/category opportunities based on market demand.
• Work closely with sourcing, merchandising and production teams.

7. Pricing, Costing & ProfitabilityThe candidate must be comfortable with numbers and business calculations.

You should understand and regularly analyse:

• Product cost
• Manufacturing/procurement cost
• Packaging cost
• Marketplace commission
• Shipping/logistics cost
• Payment gateway charges
• Advertising cost
• Discounts
• Returns and RTO
• GST/taxes
• Net sales
• Contribution margin
• Gross margin
• Net profit
• ROAS
• ACOS/TACOS
• CAC
• Customer lifetime value
• Break-even point
• Product-level profitability
• Channel-level profitability

The candidate should be able to answer:

“If we sell this product for ₹X, after every cost, how much actual profit are we making?”

You should be able to build and maintain product-wise, marketplace-wise and channel-wise profitability calculations.

• 8. Data & AnalyticsTrack daily, weekly and monthly sales performance.
• Build dashboards and reports.
• Analyse SKU-level performance.
• Analyse marketplace-wise profitability.
• Track conversion rates, traffic, orders and AOV.
• Identify sales trends and problems quickly.
• Use data to make decisions rather than relying only on assumptions.
• Create actionable recommendations from business data.

9. AI & AutomationThis is a very important part of the role.

We want someone who understands how to use modern AI tools to make e-commerce operations faster, smarter and more scalable.

The candidate should be comfortable using AI for:

• Product descriptions
• Product titles and SEO
• Keyword research
• Competitor research
• Market research
• Product research
• Content creation
• Social media content
• Ad copy
• Creative ideas
• Customer-support automation
• Data analysis
• Sales forecasting
• Inventory analysis
• Profit calculations
• Reporting
• Business dashboards
• Repetitive task automation
• Workflow automation
• Identifying business opportunities
• Analysing customer reviews and feedback

You do not need to be an AI engineer.

However, you must have a strong practical understanding of how AI can be applied to e-commerce to save time, reduce manual work and increase sales.

We expect the candidate to continuously learn and discover new AI tools and workflows.

• 10. E-commerce Automation & SystemsIdentify repetitive manual processes.
• Find opportunities for automation.
• Build efficient workflows for catalogue, reporting, customer support, inventory and marketing.
• Use spreadsheets, dashboards, AI tools and automation platforms effectively.
• Reduce operational dependency on manual work.
• Create scalable processes as the business grows.
• 11. Marketing & Customer AcquisitionWork closely with marketing teams/agencies.
• Develop performance marketing strategies.
• Understand marketplace advertising and digital advertising.
• Analyse CAC, ROAS, ACOS and contribution margin.
• Develop strategies for acquiring profitable customers.
• Coordinate with content creators, influencers and agencies.
• 12. Inventory & OperationsMonitor inventory across all sales channels.
• Identify fast-moving and slow-moving SKUs.
• Coordinate stock planning with procurement/production teams.
• Minimise stock-outs and excess inventory.
• Plan inventory according to seasonality and expected demand.
• Understand the relationship between inventory, sales and cash flow.
• 13. Returns, RTO & Customer ExperienceAnalyse return and RTO rates.
• Identify reasons for returns.
• Identify product/listing/quality issues causing returns.
• Develop strategies to reduce unnecessary returns.
• Monitor customer complaints, ratings and reviews.
• Improve overall customer experience.

What We Are Looking ForWe are looking for an all-rounder, not someone who only knows how to operate one marketplace.

The ideal candidate should have:

• Strong e-commerce sales experience.
• Experience in clothing, fashion, sarees or textiles preferred.
• Experience with multiple marketplaces.
• Strong understanding of D2C/website sales.
• Understanding of Instagram and YouTube commerce.
• Strong analytical and numerical skills.
• Understanding of profit and loss.
• Strong Excel/Google Sheets skills.
• Understanding of digital marketing and performance marketing.
• Strong problem-solving ability.
• Entrepreneurial mindset.
• Ability to independently identify problems and opportunities.
• Ability to learn new platforms quickly.
• Strong interest in AI and automation.
• Ability to work in a fast-changing environment.

Must-Have MindsetWe are not looking for someone who simply manages existing operations.

We are looking for someone who thinks:

“How can I increase sales, improve margins, reduce costs, automate work and build a scalable e-commerce business?”

The candidate should:

• Take ownership.
• Think like a business owner.
• Be proactive rather than waiting for instructions.
• Experiment and test new ideas.
• Learn quickly.
• Be comfortable with numbers.
• Be highly technology-friendly.
• Continuously learn new AI tools.
• Focus on measurable results.
• Be willing to work hands-on when required.

Preferred ExperienceCandidates with experience in the following areas will be strongly preferred:

E-commerce Platforms:

Meesho, Amazon, Flipkart, Myntra, Ajio, Snapdeal and other marketplaces.

Sales Channels:

D2C website, Instagram, YouTube, WhatsApp/social commerce and other emerging channels.

Industry:

Sarees, ethnic wear, apparel, fashion, textiles, fabrics or related categories.

Technology:

Excel/Google Sheets, analytics tools, e-commerce platforms, AI tools and automation platforms.

Key Performance Indicators (KPIs)Success in this role will be measured through:

• Total online revenue growth
• Marketplace revenue growth
• Website revenue growth
• Number of orders
• Conversion rate
• Average order value
• Gross margin
• Contribution margin
• Net profitability
• ROAS / ACOS / TACOS
• Customer acquisition cost
• Repeat purchase rate
• Return/RTO rate
• Inventory turnover
• Slow-moving inventory reduction
• Marketplace ranking and visibility
• Operational efficiency
• Automation and productivity improvements

What Makes This Role Different?This is not a traditional 9-to-5 marketplace-management role.

You will have the opportunity to build and scale the complete e-commerce business.

We want someone who can combine:

E-commerce + Sales + Marketing + Analytics + Profitability + Technology + AI + Automation + Entrepreneurship

The long-term goal is to build a highly scalable, technology-driven and profitable e-commerce business, and we are looking for someone who wants to grow with that vision.

Growth OpportunityFor the right candidate, this role can grow into:

E-commerce Manager → E-commerce Growth Head → E-commerce Business Head

depending on performance, ownership and ability to scale the business.