Area Sales Manager (B2B)

EXIITO Beverages is looking for an experienced and result-oriented Area Sales Manager to lead our sales operations across Gujarat.

The ASM will own state-level primary and secondary sales, manage the distributor network, lead the field sales team, and drive market expansion across Gujarat.

The role will directly supervise 8 Field Sales Officers + 1 Key Account Executive.

Key Responsibilities

Sales & Revenue Management

• Own Gujarat's primary and secondary sales targets.

• Develop strategies for volume growth, value growth and market

expansion.

• Break down targets city-wise, distributor-wise and FSO-wise.

• Monitor primary stock lifting versus secondary sales off-take.

Team Management

• Lead and mentor 8 FSOs and 1 KAE.

• Conduct regular joint market working.

• Monitor beat productivity and sales KPIs.

• Conduct weekly performance reviews and coaching.

Distributor Management

• Appoint and manage distributors and super-stockists.

• Monitor distributor ROI, stock levels and performance.

• Ensure timely claim settlements.

• Resolve distributor and channel-related issues.

Market Expansion

• Develop and optimize Route-to-Market (RTM) strategy.

• Increase numerical and weighted distribution across Gujarat.

• Expand into tier-2 and tier-3 towns and rural/semi-urban markets.

• Monitor competitor pricing, schemes and new product launches.

Reporting & Analytics

• Analyse primary vs. secondary sales gaps.

• Prepare monthly sales forecasts.

• Provide market intelligence and strategic recommendations to management.

Candidate Profile

• Bachelor's degree in Business, Commerce or related field.

• MBA in Sales/Marketing preferred.

• 5–7+ years FMCG/Beverage sales experience.

• 2–3+ years of managerial experience handling a state/large territory.

• Experience managing 8–15 sales representatives.

• Strong FMCG/Beverage distributor and stockist network in Gujarat.

• Strong negotiation, leadership and analytical skills.

• Gujarati, Hindi and professional English communication skills preferred.

Sales Leader | Target Driven | Distributor Network Builder | Strong Negotiator | Analytical | Ground-Level Market Leader

If you have strong Gujarat FMCG/Beverage market experience and are ready to take ownership of state-level sales growth, apply now.