Sales and Marketing Coordinator

Job Overview

We are looking for a Sales Coordinator (Female/Male) who will be responsible for managing incoming customer enquiries and leads, coordinating with the sales team, and ensuring timely follow-up from enquiry to order conversion.

The candidate will act as an important link between customers, sales executives, CRM/accounts team, and other internal departments. The role requires excellent communication, follow-up, coordination, record-keeping, and basic sales administration skills.

The ideal candidate should be organized, proactive, customer-focused, and capable of handling multiple leads and follow-ups simultaneously.

Key Responsibilities

1. Lead Management

• Manage and monitor incoming leads received through IndiaMART, Google Ads, WhatsApp, phone calls, website enquiries, references, and other sources.
• Contact new leads promptly and understand their product/service requirements.
• Collect complete customer information including name, company, contact details, requirement, quantity, location, budget, and expected purchase timeline.
• Categorize and prioritize leads based on their potential and requirement.
• Forward qualified leads to the concerned Sales Executive/Manager for further action.
• Ensure that no lead remains unattended or without a proper follow-up.

2. Customer Communication

• Contact customers to understand their requirements and provide necessary information.
• Maintain professional communication with customers and dealers through phone calls, WhatsApp, email, and other communication channels.
• Follow up with customers regarding quotations, product requirements, order confirmation, payment status, dispatch, and other related matters.
• Ensure that customer enquiries are properly communicated to the concerned department.
• Maintain a positive relationship with customers throughout the enquiry and order-processing cycle.

3. Sales Team Coordination

• Coordinate regularly with Sales Executives and Sales Managers regarding assigned leads.
• Follow up with sales team members regarding the status of enquiries and customer discussions.
• Monitor whether leads have been contacted and followed up on time.
• Track quotation status, negotiation status, order confirmation, and pending enquiries.
• Remind sales team members about pending and overdue follow-ups.
• Escalate important or delayed leads to the Sales Manager/Management.

4. Quotation & Order Coordination

• Coordinate with the concerned Sales/CRM/Accounts team for preparation and sharing of quotations.
• Follow up with customers regarding quotations shared.
• Maintain records of quotation status and customer responses.
• Coordinate with internal departments after order confirmation.
• Follow up regarding order processing, payment, production, dispatch, and delivery whenever required.
• Ensure smooth communication between customers and internal departments.

5. CRM & Data Management

• Maintain accurate records of all leads and customer enquiries in CRM, Excel, Google Sheets, or other company systems.
• Update lead status regularly, such as:
• New Lead
• Contacted
• Requirement Received
• Quotation Sent
• Follow-up Pending
• Negotiation
• Order Confirmed
• Lost/Closed
• Maintain proper records of customer interactions, follow-ups, quotations, orders, and pending enquiries.
• Ensure that all lead data is updated accurately and on time.

6. Follow-Up Management

• Monitor all pending follow-ups on a daily basis.
• Ensure that every active lead receives timely follow-up.
• Maintain a daily follow-up schedule.
• Identify missed or delayed follow-ups and immediately coordinate with the concerned sales person.
• Follow up with customers until the enquiry is successfully handed over, converted, or officially closed.

7. Internal Department Coordination

Coordinate with different departments whenever required, including:

• Sales Team
• CRM Team
• Accounts Team
• Production Team
• Purchase Team
• Dispatch/Logistics Team
• Customer Service Team
• Management

The candidate will be responsible for ensuring that required information is communicated correctly between departments for smooth order processing and customer service.

8. Reporting & MIS

Prepare and submit regular reports to management, including:

• Daily Lead Report
• Daily Follow-Up Report
• Pending Lead Report
• Sales Team Follow-Up Status
• Quotation Status Report
• Conversion Report
• Order Status Report
• Lost Lead Report
• Weekly Sales Coordination Report

Management should have clear visibility of the number of leads received, contacted, followed up, converted, pending, and lost.

Required Skills

• Good verbal and written communication skills.
• Good follow-up and coordination skills.
• Customer handling and relationship management skills.
• Basic sales knowledge.
• Good knowledge of MS Excel / Google Sheets.
• Ability to maintain accurate records and reports.
• Basic knowledge of CRM software is preferred.
• Ability to communicate professionally through WhatsApp and email.
• Good organizational and time-management skills.
• Ability to handle multiple leads simultaneously.
• Proactive approach towards pending tasks and follow-ups.
• Good teamwork and coordination ability.
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Educational Qualification

Minimum Qualification: Graduate in any discipline.

Candidates with qualifications or experience in Sales, Marketing, Business Administration, Commerce, Customer Relationship Management, or related fields will be preferred.

Experience

Preferred Experience: 1–3 years in any of the following roles:

• Sales Coordinator
• Sales Support Executive
• Inside Sales Executive
• CRM Executive
• Customer Relationship Executive
• Telecalling/Sales Executive
• Business Development Executive
• Sales Administration

Freshers with excellent communication skills and a strong willingness to learn may also be considered.

Preferred Candidate Profile

The ideal candidate should:

• Be confident and professional while communicating with customers.
• Have strong follow-up skills.
• Be comfortable coordinating with multiple departments.
• Be capable of working under deadlines.
• Have a systematic approach to maintaining customer and lead data.
• Be responsible for ensuring that leads are not missed.
• Have a customer-oriented approach.
• Be comfortable working with Excel/Google Sheets and CRM systems.
• Be proactive in identifying pending tasks and taking necessary action without waiting for repeated instructions.

Key Performance Indicators (KPIs)

The performance of the Sales Coordinator may be evaluated based on:

• Number of leads properly managed.
• Lead response and contact time.
• Follow-up completion rate.
• Number of pending/overdue follow-ups.
• Lead-to-enquiry conversion.
• Enquiry-to-order conversion support.
• Accuracy of CRM/lead records.
• Timely quotation follow-up.
• Sales team coordination efficiency.
• Customer communication quality.
• Timeliness and accuracy of daily/weekly reports.

Working Responsibilities

The candidate will be expected to:

Receive Lead → Contact Customer → Understand Requirement → Record Details → Assign/Coordinate with Sales Person → Follow Up → Coordinate Quotation → Monitor Customer Response → Coordinate Order → Follow Up for Payment/Dispatch → Update CRM → Report to Management

What We Offer

• Competitive salary based on experience and skills.
• Professional and growth-oriented working environment.
• Opportunity to work directly with the Sales & Management team.
• Opportunity to develop skills in sales coordination, CRM, customer handling, and business operations.
• Performance-based growth opportunities.

How to Apply

Interested candidates can apply with their updated CV/Resume. Candidates with relevant experience in sales coordination, lead management, CRM, customer handling, or B2B sales support are encouraged to apply.

Note: Candidates should have good communication skills and be comfortable with regular customer follow-ups and coordination with the sales team.