Marketing Manager

• Lead Generation: Run paid ad campaigns on Google, Meta (Instagram/Facebook), and LinkedIn to target aspiring pilots.
• Content & Storytelling: Manage video and social media content highlighting flight simulators, aircraft fleets, instructor profiles, and student success stories.
• SEO & Reputation: Improve website search rankings and manage online reviews, Google Business listings, and aviation forums.
• Analytics: Track digital campaign performance, cost-per-lead (CPL), and conversion rates using CRM tools. [1, 2, 3, 4, 5]
• Institutional Outreach: Build partnerships with high schools, colleges, and junior colleges to conduct career-guidance seminars about aviation.
• Events & Exhibitions: Represent the institute at national and regional education fairs, airshows, and aviation conventions.
• BTL Activations: Plan local promotional events, open houses at flight bases, and parent-student counselling sessions.
• Collateral Management: Oversee print materials like brochures, banners, and info-kits detailing DGCA training pathways. [1, 2, 3, 4, 5]

Sales Alignment: Work closely with the admissions and student counseling teams to ensure smooth lead handover and follow-ups.

• Budgeting: Manage the annual marketing budget and divide funds efficiently between digital media buys and offline roadshows. [1, 2]