Sales & Marketing Executive

Key Responsibilities

• Research, collect, organize, and regularly update potential customer/lead data from various sources.
• Maintain and manage the lead database, track lead status, follow-ups, responses, and ensure timely action on potential opportunities.
• Make outbound calls to prospective customers, introduce products/services, understand customer requirements, and generate qualified leads.
• Coordinate with the sales team and assign qualified leads to the appropriate sales executives based on territory, product, or other relevant criteria.
• Monitor assigned leads and coordinate with the sales team to ensure proper and timely follow-up until the lead reaches the next stage.
• Use platforms such as Instagram, Facebook, LinkedIn, and other relevant channels to identify and generate potential business leads.
• Support and execute social media marketing activities to increase brand visibility, engagement, and lead generation.
• Prepare creative and professional social media marketing templates, promotional creatives, posts, and other marketing materials using tools such as Canva or similar platforms.
• Assist in planning and executing digital and social media campaigns focused on generating enquiries and potential customers.
• Maintain daily/weekly reports related to calls, leads generated, leads assigned, follow-ups, and conversions.
• Work closely with the sales and marketing teams to improve lead quality, follow-up processes, and overall lead conversion.

Required Skills

• Good communication and interpersonal skills
• Comfortable with cold calling and outbound sales
• Strong lead generation and follow-up skills
• Basic understanding of sales and marketing processes
• Knowledge of social media platforms and social media marketing
• Ability to create basic marketing creatives/templates using Canva or similar tools
• Good data management and organizational skills
• Basic knowledge of MS Excel/Google Sheets
• Ability to manage multiple leads and tasks simultaneously