Meta & Google Ads Head

Company: DeoDap

Location: Rajkot, Gujarat

Employment Type: Full-time

Role OverviewWe are looking for an experienced Meta & Google Ads Head to lead our paid advertising operations and manage the advertising team. The role requires hands-on expertise in planning, launching, monitoring and optimizing campaigns across both platforms to generate quality leads, increase sales and improve return on advertising spend.

• Key ResponsibilitiesPlan, create, launch and manage campaigns across Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, Shopping, Performance Max and YouTube).
• Take ownership of campaign strategy, daily execution, advertising budgets and overall performance.
• Lead the advertising team, assign responsibilities, set targets and review daily work.
• Monitor campaigns daily to identify incorrect settings, wasted spend and opportunities for improvement.
• Optimize campaigns to improve lead quality, conversions, cost per lead, customer acquisition cost and return on ad spend.
• Conduct audience research, keyword research and competitor analysis.
• Test different creatives, ad copies, audiences, bidding strategies and landing pages.
• Coordinate with designers, content creators and website teams to deliver campaign assets on time.
• Ensure accurate conversion tracking through Meta Pixel, Conversions API, Google Tag Manager and GA4, with technical support where required.
• Coordinate with sales teams to review lead quality and connect advertising performance with actual sales.
• Manage ad accounts, billing coordination, account access and platform policy compliance.
• Prepare daily, weekly and monthly reports with clear insights, corrective actions and growth plans.
• Train team members and hold them accountable for campaign accuracy, timely execution and results.
• Required Skills & ExperienceProven experience independently managing campaigns on both Meta Ads and Google Ads.
• Experience leading a paid advertising or performance marketing team.
• Strong understanding of lead generation, e-commerce advertising, remarketing and conversion optimization.
• Ability to manage multiple campaigns and budgets while maintaining accuracy.
• Practical knowledge of GA4, Google Tag Manager, conversion tracking and advertising reports.
• Strong analytical, leadership, communication and problem-solving skills.
• Ability to demonstrate previous campaign results with clear performance metrics.
• Key Performance IndicatorsQuality leads and sales generated.
• Cost per qualified lead and customer acquisition cost.
• Return on ad spend and conversion rate.
• Effective budget utilization.
• Campaign accuracy and timely execution.
• Team productivity and target achievement.

We are looking for a hands-on leader who can personally run and optimize campaigns while managing the team and taking responsibility for results.