Digital Marketing Executive

Digital Marketing Executive — Veya Pvt. Ltd.Company: Veya Pvt. Ltd.

Position: Digital Marketing Executive

Employment Type: Full-Time

Experience: 2–3 years preferred

Location:Viman Nagar, Pune

About the RoleVeya Pvt. Ltd. is looking for a creative, proactive and performance-oriented Digital Marketing Executive to manage and execute the brand's digital marketing activities across social media, paid advertising, content, marketplaces and online campaigns.

The ideal candidate should understand how to build a brand digitally, create engaging campaigns, track performance and work closely with the creative and content teams to drive brand awareness, engagement, traffic and sales.

• Key ResponsibilitiesSocial Media ManagementManage social media presence across Instagram, Facebook, LinkedIn and other relevant platforms.
• Develop and execute monthly social media calendars.
• Coordinate with the content and design teams for posts, reels, stories, carousels and campaigns.
• Schedule and publish content consistently.
• Monitor comments, DMs, mentions and audience interactions.
• Stay updated with social media trends, trending audio, formats and platform updates.
• Identify opportunities for increasing reach, engagement and follower growth.
• Content & Campaign ExecutionDevelop creative ideas for brand campaigns, product launches, offers, festivals and seasonal communication.
• Work with influencers and content creators for collaborations and campaigns.
• Coordinate influencer deliverables, timelines and campaign requirements.
• Assist in developing content briefs for reels, UGC and other digital content.
• Ensure all communication remains consistent with brand positioning.
• Performance MarketingPlan, execute and monitor Meta Ads campaigns.
• Assist with Google Ads and other paid digital campaigns.
• Set up campaigns, audiences, budgets and objectives.
• Monitor key metrics such as CTR, CPC, CPM, reach, engagement, conversions and ROAS.
• Optimise campaigns based on performance.
• Coordinate with the creative team to develop and test different ad creatives and messaging.
• Prepare regular performance reports with key insights and recommendations.
• Marketplace & E-commerce MarketingSupport digital marketing activities for Amazon and other e-commerce platforms.
• Coordinate promotional campaigns, offers and marketplace communication.
• Monitor product visibility, promotions and campaign performance.
• Work with the team on marketplace banners, A+ content and promotional creatives.
• Assist in driving traffic from social media and paid campaigns to e-commerce platforms.
• Website & SEOCoordinate basic website content updates.
• Assist with SEO activities including keyword research, on-page optimisation, meta titles/descriptions and content optimisation.
• Monitor website traffic and performance through tools such as Google Analytics/Search Console.
• Identify opportunities to improve website visibility and user engagement.
• Analytics & ReportingTrack performance across social media, paid campaigns, websites and marketplaces.
• Prepare weekly/monthly marketing reports.
• Analyse campaign performance and identify what is working and what needs improvement.
• Provide actionable recommendations based on data.
• Maintain campaign trackers and marketing calendars.
• Influencer & Brand CollaborationsResearch and identify relevant influencers and creators for the brand.
• Coordinate outreach and communication.
• Maintain influencer databases and campaign trackers.
• Follow up on deliverables and timelines.
• Track campaign performance and prepare reports.
• Skills RequiredGood understanding of digital marketing and social media platforms.
• Hands-on experience with Meta Business Suite / Ads Manager.
• Basic knowledge of Google Ads and Google Analytics.
• Understanding of social media analytics and performance metrics.
• Good knowledge of Instagram trends, reels and content formats.
• Strong communication and coordination skills.
• Good analytical and problem-solving abilities.
• Ability to manage multiple campaigns and deadlines.
• Good understanding of Excel/Google Sheets.
• Basic knowledge of SEO and e-commerce marketing.
• Creative mindset with a strong interest in beauty, haircare, wellness and lifestyle brands.

Ideal CandidateWe are looking for someone who:

• Is hands-on and execution-oriented, not just theoretical.
• Takes ownership of assigned campaigns from planning to reporting.
• Can work independently while collaborating with creative, content and brand teams.
• Understands both brand building and performance marketing.
• Is comfortable working in a fast-paced environment.
• Is curious about trends, consumer behaviour and new digital platforms.
• Uses data to make marketing decisions.
• Has a strong eye for good content and understands what makes social media communication engaging.

QualificationsA degree in Marketing, Digital Marketing, Mass Communication, Advertising, Business or a related field is preferred.

Relevant certifications in Meta Ads, Google Ads, SEO or Analytics will be an advantage.