Field Marketing Intern – Sales & Marketing

Department: Sales & Marketing

Location: Greater Noida / Delhi-NCR

Employment Type: Internship / Full-Time Opportunity Based on Performance

Product Focus: Diwali Gifting Products, FMCG & Food Products

Target Market: Modern Trade, Retail Outlets, Corporate, Residential Societies & End Consumers

1. JOB OBJECTIVENKB HoReCa Consumer Private Limited is looking for an energetic, confident and result-oriented Field Marketing Intern – Sales & Marketing to support the Company's Diwali Gifting, FMCG and Food Product sales and marketing initiatives.

The intern will be responsible for supporting field marketing activities, customer engagement, product promotion, sampling, lead generation, retail and Modern Trade visits, society activations and sales conversion.

The role is primarily field-oriented and requires regular interaction with retailers, customers, society representatives, corporate prospects and other potential business partners.

Primary ObjectiveMarket Visibility → Customer Engagement → Lead Generation → Sales Conversion → Repeat Business

• 2. KEY JOB RESPONSIBILITIESA. Field Sales & Market DevelopmentConduct daily field visits as assigned by the Sales & Marketing team.
• Identify potential retail outlets, Modern Trade stores, societies and customer groups.
• Introduce and promote the Company's products and Diwali Gifting range.
• Explain product features, pricing, combinations, offers and promotional schemes.
• Generate customer enquiries and sales leads.
• Support direct sales and order booking activities.
• Follow up with prospective customers and outlets.
• Identify new sales opportunities within the assigned territory.
• Maintain professional relationships with customers and business prospects.
• B. Modern Trade & Retail Outlet ActivitiesVisit assigned Modern Trade outlets, retail stores and relevant sales points.
• Identify potential outlets for the Company's Diwali Gifting and FMCG products.
• Introduce the product range to store managers and relevant sales personnel.
• Support product presentation, display and placement activities.
• Communicate approved pricing, schemes and promotional offers.
• Collect outlet-level requirements and sales enquiries.
• Monitor product visibility and availability wherever applicable.
• Collect competitor pricing, schemes and market information.
• Maintain regular follow-up with prospective outlets.
• Report market opportunities and challenges to the reporting manager.
• C. Society & Consumer ActivationIdentify suitable residential societies and apartment communities.
• Support coordination with RWA/Society Management for approved promotional activities.
• Participate in society stalls, kiosks, sampling and product demonstration activities.
• Engage directly with residents and end consumers.
• Explain the Company's products and Diwali Gift Box options.
• Conduct product sampling and demonstrations as assigned.
• Generate consumer enquiries, leads and direct sales.
• Promote suitable product combinations according to customer requirements and budget.
• Collect customer feedback and market insights.
• Support society-level bulk and community order generation.
• D. Consumer Sales & Customer EngagementApproach customers professionally and understand their product or gifting requirements.
• Explain product benefits, pack sizes, pricing and available offers.
• Assist customers in selecting suitable Gift Box and retail product combinations.
• Convert genuine enquiries into confirmed orders.
• Support payment and order confirmation processes as per company procedures.
• Maintain customer contact and follow-up information.
• Identify opportunities for family, community, corporate and bulk gifting.
• Encourage repeat purchases and referrals where appropriate.
• E. Corporate & Bulk Order SupportIdentify potential corporate customers and business establishments.
• Support corporate visits and product presentations.
• Generate corporate gifting enquiries.
• Collect basic requirements such as quantity, budget and delivery requirement.
• Forward qualified leads to the concerned Sales/Corporate Sales Manager.
• Support follow-up on pending enquiries as instructed.
• Assist in converting corporate and bulk gifting opportunities into orders.
• F. Marketing, Sampling & Promotional ActivitiesParticipate in Diwali promotional campaigns and field activation programs.
• Conduct product sampling and customer engagement activities.
• Support product demonstrations and promotional events.
• Distribute approved marketing and promotional materials.
• Support brand visibility activities at assigned locations.
• Collect customer feedback and market intelligence.
• Assist the Sales & Marketing team in executing campaign activities.
• Maintain professional representation of the Company and its brands at all times.

G. Daily Reporting & MISThe intern will be required to maintain accurate and timely field activity records.

Daily reporting may include:

• Locations visited
• Retail/Modern Trade outlets visited
• Customer interactions
• Sampling conducted
• Product demonstrations
• Leads generated
• Enquiries received
• Orders booked
• Sales achieved
• Corporate leads generated
• Society leads generated
• Follow-ups completed
• Pending opportunities
• Competitor information
• Customer feedback
• Issues or support required

All reports must be submitted in the prescribed format and within the required timeline.

3. KEY PERFORMANCE AREAS (KPIs)Performance will be evaluated on the basis of activity quality, lead generation, sales contribution, discipline and reporting.

1. Key KPIsField visits completed
2. Retail/Modern Trade outlets visited
3. New outlet opportunities identified
4. Society activities supported
5. Customer interactions
6. Sampling/product demonstrations
7. Leads generated
8. Product enquiries generated
9. Gift Box enquiries and sales
10. Retail product sales contribution
11. Orders generated
12. Follow-up effectiveness
13. Corporate/bulk leads generated
14. Customer feedback collected
15. Daily reporting discipline
16. Attendance and punctuality
17. Professional conduct
18. Market intelligence and competitor feedback

Note: Targets may vary according to location, campaign requirements, assigned territory and business conditions.

4. CANDIDATE PROFILEWe are looking for candidates who are:

• Pursuing or recently completed MBA/PGDM/BBA/B.Com/Marketing or a related course.
• Interested in Sales, Marketing, FMCG and Consumer Products.
• Confident and comfortable interacting with customers.
• Energetic and willing to work in the field.
• Comfortable with customer-facing responsibilities.
• Target-oriented and willing to contribute towards sales objectives.
• Presentable, professional and well-mannered.
• Comfortable using WhatsApp, Excel and Google Sheets.
• Able to maintain basic sales and customer records.
• Willing to travel locally within Greater Noida / Delhi-NCR as required.

Freshers may apply. Prior experience in sales, marketing, retail or FMCG will be an added advantage.

• 5. REQUIRED SKILLSEssential SkillsGood verbal communication
• Customer interaction skills
• Sales orientation
• Basic Excel / Google Sheets knowledge
• Lead generation
• Follow-up skills
• Relationship-building ability
• Field marketing capability
• Basic reporting skills
• Positive and confident attitude
• Ability to work as part of a team
• Preferred SkillsPrior internship or experience in Sales/Marketing
• FMCG or Retail Sales exposure
• Society marketing experience
• Modern Trade exposure
• B2C sales experience
• Customer acquisition experience
• Promotional event experience

6. IDEAL CANDIDATEThe ideal candidate should be a self-driven, energetic, outgoing and commercially oriented individual who enjoys interacting with people and identifying business opportunities.

The candidate should be comfortable spending significant time in the field and should be capable of representing the Company and its products professionally before:

• Retailers
• Modern Trade outlets
• Society Management
• Corporate prospects
• End Consumers
• HoReCa customers

The candidate should demonstrate a willingness to learn, take responsibility, achieve assigned targets and work closely with the Sales & Marketing team.

7. FIELD WORKING EXPECTATIONThis is a field-oriented position.

The intern is expected to:

• Follow the assigned daily field plan.
• Report to the designated location on time.
• Complete assigned market visits.
• Actively participate in sampling and promotional activities.
• Interact professionally with customers.
• Generate and record leads.
• Support sales conversion.
• Complete assigned follow-ups.
• Submit daily activity reports.
• Maintain professional discipline and company standards.

The intern may be required to travel within Greater Noida and Delhi-NCR depending on campaign and business requirements.

8. ROLE GROWTH OPPORTUNITYThis internship will provide practical exposure to:

• FMCG Sales & Marketing
• Field Sales
• Modern Trade
• Retail Sales
• B2C Sales
• Consumer Behaviour
• Society Marketing
• Product Sampling
• Promotional Activities
• Lead Generation
• Sales Conversion
• Corporate Gifting
• Retail & Distribution
• Diwali Campaign Management
• Sales MIS & Reporting
• Market Research and Competitor Analysis

Career OpportunityHigh-performing interns may be considered for a full-time Sales & Marketing position based on:

• Sales performance
• Lead generation
• Target achievement
• Field discipline
• Communication skills
• Reporting quality
• Customer handling
• Overall contribution to the business

9. PROFESSIONAL CONDUCTThe intern is expected to:

• Maintain professional behaviour at all times.
• Represent the Company accurately and responsibly.
• Communicate only approved product information, prices and schemes.
• Maintain confidentiality of Company and customer information.
• Follow instructions of the reporting manager.
• Maintain accurate sales and customer records.
• Avoid making unauthorized commitments to customers or outlets.
• Follow Company policies and applicable field activity guidelines.

10. REPORTING STRUCTUREField Marketing Intern

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Field PR / Sales Supervisor

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Sales & Marketing Manager

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Head of Sales & Marketing / Management

The exact reporting structure may be modified according to the campaign and organizational requirements.

11. PRIMARY SUCCESS FORMULAVISIBILITYCreate product and brand visibility.

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ENGAGEMENTInteract with customers and understand their requirements.

↓

SAMPLING & DEMONSTRATIONAllow customers to experience and understand the products.

↓

LEAD GENERATIONCapture genuine customer, retail and corporate opportunities.

↓

CONVERSIONConvert qualified leads into orders and sales.

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FOLLOW-UPFollow up on pending enquiries and opportunities.

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REPEAT BUSINESSBuild customer relationships and generate repeat/referral opportunities.

12. FINAL ROLE OBJECTIVEThe Field Marketing Intern – Sales & Marketing will play an active role in converting NKB HoReCa's field marketing activities into measurable business results.

Core Responsibility:“Create Market Visibility → Engage Customers → Generate Leads → Support Sales Conversion → Build Customer Relationships → Generate Repeat Business.”

The position is designed to provide practical field exposure while enabling the Company to strengthen its Diwali Gifting, FMCG, Retail, Modern Trade and Consumer Sales activities across Greater Noida and Delhi-NCR.