Content Marketing Executive

Experience: 1–3 Years

Job Summary: We are looking for a creative and result-oriented Content Marketing Executive to join our team. The ideal candidate should be comfortable creating content for social media, websites, product pages, and marketing campaigns.

You will be responsible for communicating the FabricByShal brand, products, and textile expertise through engaging and professional content.

• Key ResponsibilitiesCreate engaging content for Instagram, Facebook, YouTube, WhatsApp, and other digital platforms.
• Write product descriptions, collection descriptions, website content, blogs, captions, and promotional copy.
• Plan and maintain a monthly content calendar.
• Create content ideas around fabrics, new collections, trends, seasons, festivals, and textile-related topics.
• Work closely with the design and sales teams to create marketing campaigns.
• Develop content for product launches, offers, new arrivals, and seasonal collections.
• Research textile, fashion, and fabric trends to create relevant content.
• Improve website content for SEO and search visibility.
• Manage and maintain consistent brand tone and visual communication across platforms.
• Analyze social media and content performance and suggest improvements.
• Coordinate photoshoots, product videos, reels, and other content requirements when needed.
• Keep track of competitors and identify new content and marketing opportunities.
• RequirementsBachelor's degree in Marketing, Mass Communication, Journalism, Business, Fashion, or a related field.
• 1–3 years of experience in content marketing, digital marketing, social media, or a similar role.
• Excellent written and verbal communication skills.
• Strong English writing skills; Hindi communication will be an advantage.
• Good understanding of Instagram, Facebook, YouTube, and other social media platforms.
• Basic knowledge of SEO, keyword research, and website content optimization.
• Ability to write creative, clear, and persuasive marketing content.
• Good understanding of current social media trends and content formats.
• Basic knowledge of Canva or similar content-creation tools is preferred.
• Ability to work independently, meet deadlines, and manage multiple projects.
• Strong research skills and attention to detail.
• Interest in fashion, fabrics, textiles, lifestyle, or e-commerce will be an added advantage.
• Preferred SkillsSocial Media Marketing
• Content Writing
• Copywriting
• SEO Content
• Instagram & Reels
• Blog Writing
• Product Marketing
• Canva
• Basic Video Content Creation
• Competitor Research
• Content Planning
• E-commerce Marketing

What We’re Looking ForWe want someone who is creative, proactive, and willing to take ownership of content rather than simply posting what is assigned.

The right candidate should be able to turn a fabric, product, trend, or business idea into content that gets attention, builds the brand, and generates enquiries and sales.