Social Media Expert

Job SummaryWe are looking for a creative and performance-driven Social Media Expert with strong experience in Organic Social Media Management and Meta Ads. The ideal candidate should have hands-on experience managing Instagram and Facebook accounts, developing content strategies, handling influencers/UGC, running Meta advertising campaigns, and analyzing campaign performance.

Key Responsibilities1. Organic Social Media Management

• Manage day-to-day Instagram and Facebook accounts.
• Develop monthly social media strategies and content calendars.
• Plan and manage Reels, carousels, static posts, stories, and other social media content.
• Develop strategies to increase reach, engagement, profile visits, followers, and brand awareness.
• Monitor social media trends and identify relevant content opportunities.
• Manage comments, DMs, and overall community engagement.
• Analyze content performance and identify high-performing formats, topics, hooks, and creatives.

2. Meta Ads Management

• Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram.
• Manage campaign structure, budgets, audiences, ad sets, and creatives.
• Set up and monitor Meta Pixel and Conversion API.
• Conduct audience research and create Custom and Lookalike Audiences.
• Test different creatives, ad copies, audiences, and campaign structures.
• Monitor key performance metrics such as CTR, CPC, CPA, ROAS, CPM, and conversions.
• Optimize campaigns based on performance data to improve ROI and conversions.
• Maintain proper UTM tracking and campaign reporting.

3. Content, UGC & Influencer Marketing

• Develop content strategies covering educational, promotional, entertaining, UGC, and brand-focused content.
• Coordinate with graphic designers, video editors, influencers, and content creators.
• Identify and coordinate with relevant influencers for brand campaigns.
• Manage UGC campaigns and evaluate content performance.
• Ensure paid and organic content are aligned with overall marketing objectives.

4. Analytics & Reporting

• Track and analyze social media and advertising performance.
• Prepare regular performance reports and provide actionable insights.
• Identify gaps and opportunities based on campaign and content data.
• Recommend improvements in content, targeting, messaging, creatives, and campaign structure.
• Required SkillsOrganic Social Media Management
• Meta Ads / Facebook Ads / Instagram Ads
• Content Strategy & Planning
• Social Media Calendar Management
• Reels & Short-Form Video Strategy
• UGC & Influencer Marketing
• Meta Pixel & Conversion API
• Audience Research & Targeting
• UTM Tracking
• Performance Marketing & Analytics
• Campaign Optimization
• Strong understanding of Instagram and Facebook algorithms
• Good communication and coordination skills
• Preferred Qualifications2–5 years of hands-on experience in Social Media and Meta Ads.
• Experience working with E-commerce / D2C brands will be preferred.
• Candidates should have practical experience managing live Meta campaigns.
• Strong analytical and creative thinking.
• Ability to work independently and meet deadlines.
• Knowledge of Canva, CapCut, or other basic content creation tools will be an advantage.
• Key Performance Indicators (KPIs)Social media reach and engagement
• Follower and audience growth
• Website traffic generated through social media
• Lead/conversion generation
• CTR, CPC, CPA and ROAS
• Meta Ads campaign performance
• Content and creative performance
• Influencer/UGC campaign performance