Sales & Marketing Executive

Sales & Marketing Executive

Location: Shiv Vihar, Vikas Nagar, Uttam Nagar District, Delhi

Employment Type: Full-time

Experience: 1–4 years

About Maharani Appliances

Maharani Appliances is a growing Indian appliances brand focused on developing reliable, high-performance kitchen and commercial appliances. With a strong emphasis on product quality, innovation and customer satisfaction, the company is expanding its sales and distribution network across India.

We are looking for an energetic and results-driven Sales & Marketing Executive to support our sales growth, strengthen our dealer network and execute marketing initiatives for the brand.

Key Responsibilities

• Sales & Business Development
• Identify and develop new business opportunities across assigned markets.
• Build and maintain relationships with dealers, distributors, retailers, institutional buyers and commercial customers.
• Generate leads through market visits, references, digital enquiries, exhibitions and other channels.
• Conduct product presentations and demonstrations for prospective customers.
• Follow up on leads, enquiries, quotations and orders to drive conversions.
• Achieve monthly and quarterly sales targets.
• Expand Maharani Appliances' distribution and retail presence in new markets.
• Monitor competitor products, pricing, promotions and market activity.
• Maintain regular communication with existing channel partners and identify opportunities for increased sales.

Marketing

• Support the execution of marketing campaigns and product promotions.
• Coordinate with the marketing team on product launches, dealer promotions, exhibitions, trade shows and other brand activities.
• Assist in developing sales and marketing materials such as product presentations, brochures, catalogues and promotional content.
• Support digital marketing activities, including social media, online listings and lead-generation initiatives.
• Coordinate with external agencies, vendors and other partners wherever required.
• Gather customer and market feedback and share insights with the management team.
• Reporting & CoordinationMaintain accurate records of leads, customer interactions, quotations, orders and sales.
• Prepare regular sales reports and updates on market performance.
• Track sales targets, conversions and outstanding follow-ups.
• Coordinate with internal teams including production, dispatch, accounts and customer service to ensure smooth order execution.
• Ensure timely resolution of customer and channel-partner queries.
• Required Skills & QualificationsBachelor's degree in Marketing, Business Administration, Commerce or a related field.
• 1–4 years of experience in sales, business development, marketing or channel sales.
• Experience in consumer durables, home appliances, kitchen appliances, electrical products or manufacturing will be an advantage.
• Strong communication, negotiation and interpersonal skills.
• Good understanding of sales processes and customer relationship management.
• Ability to independently manage leads and follow-ups.
• Comfortable with field sales and market visits.
• Basic proficiency in MS Excel, PowerPoint and Google Workspace.
• Strong organisational skills and attention to detail.
• Target-oriented, proactive and comfortable working in a fast-paced environment.
• Preferred AttributesStrong networking and relationship-building ability.
• Willingness to travel for market visits, exhibitions and customer meetings.
• Ability to understand technical product specifications and communicate product benefits effectively.
• Commercial mindset with a strong focus on achieving results.
• Ability to identify new markets, customers and sales opportunities.
• Prior experience working with dealers/distributors or B2B customers is a plus.
• What We OfferOpportunity to work with a growing Indian appliances brand.
• Exposure to sales, marketing, distribution and business development.
• Opportunity to work closely with senior management and contribute to business growth.
• Performance-based growth and incentives.