Lead Generation Executive

Position: Lead Generation Executive

Department: Sales & Business Development

Experience: 1 to 3 years

Location: Sector-14, Dwarka

Employment Type: Full-time

About the Role

We are looking for a motivated and results-driven Lead Generation Executive to identify potential customers, generate qualified leads, build relationships with prospects, and contribute to business growth. The ideal candidate should have strong communication skills, a sales-oriented mindset, and the ability to consistently achieve lead generation and conversion targets.

Key Responsibilities

·      Research target companies, industries, and decision-makers to build a strong prospect database.

·      Set up and manage our product’s presence on B2B platforms such as IndiaMART and TradeIndia including product listings, lead management, and timely follow-up with incoming inquiries to generate qualified business opportunities.

·      Make outbound calls and communicate with prospective customers to understand their requirements.

·      Qualify leads based on business needs, budget, decision-making authority, and purchase intent.

·      Schedule meetings, product demos, and discussions with qualified prospects for the sales team.

·      Maintain regular follow-ups with prospects and nurture leads throughout the sales cycle.

·      Work closely with the sales and marketing teams to improve lead quality and conversion rates.

Required Skills

·      Excellent verbal and written communication skills.

·      Strong convincing, negotiation, and interpersonal skills.

·      Good understanding of B2B/B2C sales and lead generation processes.

·      Comfortable making a high volume of outbound calls.

·      Ability to handle objections and convert prospects into qualified opportunities.

·      Strong follow-up and relationship-management skills.

·      Good knowledge of MS Excel/Google Sheets and CRM tools.

·      Ability to conduct online research and identify relevant decision-makers.

·      Good time-management and organizational skills.

Qualifications

·      Graduate degree in Business Administration, Marketing, Sales, or any relevant field preferred.

·      Prior experience in lead generation, inside sales, business development, or tele-sales will be an advantage.