Business Development Manager (BDM)

Job description:

Business Development Manager

We are looking for an experienced and result-oriented Business Development Manager who can take ownership of revenue generation, acquire high-value clients, lead business discussions, negotiate commercials, and build long-term relationships with brands.

Key Responsibilities

• Develop and execute business development strategies to achieve revenue and growth targets.
• Identify, prospect, and acquire new brands and corporate clients for influencer marketing campaigns.
• Build and maintain a strong pipeline of qualified B2B prospects.
• Generate business through cold calling, LinkedIn, email outreach, networking, referrals, and other channels.
• Lead client meetings and confidently present Sociopool’s services, campaign solutions, and capabilities.
• Understand client objectives and develop suitable influencer marketing solutions.
• Handle commercial discussions, pricing, negotiations, campaign scope, deliverables, and timelines.
• Take complete ownership of the sales cycle from lead generation to negotiation and final closure.
• Convert prospects into paying clients and maximize revenue from existing accounts.
• Build strong relationships with brand managers, marketing heads, founders, agencies, and other key decision-makers.
• Identify opportunities for repeat business, upselling, and cross-selling.
• Coordinate with influencer marketing, campaign, and operations teams to ensure client requirements are delivered effectively.
• Maintain accurate records of leads, discussions, proposals, follow-ups, and closures.
• Monitor market trends, competitor activities, and emerging opportunities within influencer and digital marketing.
• Consistently achieve and exceed monthly, quarterly, and annual revenue targets.

Must-Have Skills

• Proven experience in Business Development, B2B Sales, Client Acquisition, or Media/Advertising Sales.
• Strong sales, negotiation, persuasion, and deal-closing abilities.
• Demonstrated ability to independently manage the complete sales cycle.
• Excellent verbal and written communication skills.
• Strong objection-handling and problem-solving abilities.
• Target-driven approach with a strong focus on revenue generation.
• Ability to communicate confidently with senior-level decision-makers.
• Strong follow-up skills and the ability to convert leads into business.
• Excellent relationship management and networking skills.

Preferred Experience

Candidates with experience in any of the following areas will be preferred:

• Influencer Marketing
• Advertising & Media
• Brand Partnerships
• Social Media Marketing
• Corporate/B2B Sales
• Media Sales
• Agency Sales

Experience handling clients from Lifestyle, Fashion, Beauty, Personal Care, FMCG, EdTech, Entertainment, Gaming, or other consumer-focused industries will be an added advantage.

If you have a strong sales mindset and believe you can turn opportunities into business, we want to hear from you.