Social Media Cum Community Manager

Job Title: Social Media cum Community Manager

Department: Marketing / Digital / Communications

Reports To: Marketing Manager or Head of Digital

Job Summary:

We are seeking a dynamic and creative Social Media cum Community Manager to take ownership of our brand’s online presence across all social platforms. This onsite role combines the strategic, content-driven focus of a Social Media Manager with the audience-centric, engagement-first focus of a Community Manager. You will not only plan and publish compelling content but also build, nurture, and protect our online community — turning followers into loyal advocates.

Key Responsibilities:

• Social Media Management Develop, execute, and manage a comprehensive social media calendar across all platforms (e.g., Instagram, Facebook, X, LinkedIn, TikTok, YouTube).
• Create, curate, and schedule engaging content — including text posts, images, videos, stories, and reels — tailored to each platform.
• Monitor social media trends, hashtags, and platform updates, adapting strategy to stay current and competitive.
• Track and report on key performance metrics (reach, impressions, engagement, follower growth, click-through rates) and optimize content based on data.
• Collaborate with internal teams (design, video, product) to source assets and ensure a consistent brand identity.
• Community ManagementAct as the voice of the brand across all digital platforms, engaging with comments, messages, mentions, and reviews in a timely and personable manner.
• Build, grow, and manage an active online community by initiating conversations, asking questions, and responding to user-generated content.
• Monitor brand sentiment and manage crisis communication or negative feedback professionally, escalating to senior management as needed.
• Identify and collaborate with influencers, brand advocates, and micro-communities to amplify reach.
• Gather community feedback and insights, sharing them with the product and marketing teams to improve the brand offering.

Qualifications & Requirements:

• Proven Experience: Minimum 2-3 years of experience in social media management, community management, or a related digital marketing role.
• Portfolio: Strong portfolio demonstrating successful social media campaigns and community growth.
• Writing Skills: Excellent written communication in [required language(s)]; ability to adopt the brand’s tone across all interactions.
• Platform Expertise: Deep familiarity with major social media platforms, analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, Buffer), and scheduling software.
• Community Skills: Strong empathy, patience, and the ability to handle high-pressure or difficult customer interactions diplomatically.
• Creative Mindset: Ability to generate fresh content ideas and repurpose material creatively for different platforms.
• Analytical Thinking: Aptitude for using data to guide content and strategic decisions.
• Multitasking: Strong organizational and time-management skills; ability to manage multiple campaigns and conversations simultaneously.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, English, Mass Media, or a related field.
• Experience with paid social media advertising (Meta Ads, TikTok Ads) and influencer marketing.
• Basic graphic design or video editing skills (e.g., Canva, Adobe Premiere, CapCut).
• Familiarity with community platforms (e.g., Discord, Slack, Reddit) beyond traditional social networks.

Working Conditions:

• Typically a seated environment.
• May require occasional evening/weekend work to manage real-time community conversations, live events, or content releases.
• High level of screen time, with frequent use of mobile apps and desktop platforms.