Influencer

Company: Skillset Squad Private Limited

Job Title: Influencer

Department: Marketing / Brand Promotion

Employment Type: Full-Time

Job Overview

We are looking for a creative, confident, and engaging Influencer to represent and promote the company, its brands, products, and services across various digital and social media platforms. The Influencer will be responsible for creating high-quality content, engaging with audiences, participating in promotional campaigns, and helping increase brand awareness and customer engagement.

Key Roles and Responsibilities

• Create engaging and creative content, including videos, reels, photos, stories, and promotional posts.
• Promote the company's brands, products, services, campaigns, and events through social media platforms.
• Act as a brand representative and maintain a positive and professional image.
• Collaborate with the marketing, social media, content, and creative teams for campaign planning and execution.
• Participate in photo shoots, video shoots, podcasts, advertisements, promotional activities, and brand events as required.
• Generate creative ideas and concepts for social media and marketing campaigns.
• Follow content calendars, campaign briefs, and deadlines provided by the company.
• Engage with the audience professionally through approved social media activities.
• Stay updated with current social media trends, viral content, and industry developments.
• Ensure that all promotional content aligns with the company's brand guidelines and communication standards.
• Assist in increasing brand visibility, reach, engagement, and audience growth.
• Provide feedback and suggestions for improving marketing campaigns and content performance.
• Maintain professionalism during shoots, meetings, events, and all official assignments.
• Obtain prior approval from the concerned reporting manager before publishing company-related content where required.

Skills and Qualifications

• Excellent communication and presentation skills.
• Strong confidence and ability to engage with an audience.
• Good camera presence and on-screen personality.
• Knowledge of social media platforms such as Instagram, YouTube, Facebook, LinkedIn, and other relevant platforms.
• Creativity and the ability to develop engaging content ideas.
• Basic understanding of social media trends and audience engagement.
• Ability to work independently as well as collaboratively with a team.
• Good time-management and organizational skills.
• Ability to meet deadlines and follow campaign requirements.
• Professional attitude and willingness to participate in shoots and promotional activities.

Performance Expectations

The Influencer will be evaluated based on:

• Quality and consistency of content created.
• Participation in assigned shoots and campaigns.
• Adherence to deadlines and instructions.
• Audience engagement and contribution to brand awareness.
• Professional conduct and teamwork.
• Creativity and contribution of new ideas.
• Compliance with company policies and brand guidelines.