Sales Engineer

Job Description:

Assistant Sales Manager

Zenflow Aircon | Advanced Compressed Air Solutions

Position Details

•     Job Title: Assistant Sales Manager

•     Company: Zenflow Aircon

•     Department: Sales & Marketing

•     Reports To: Manager – Sales

•     Direct Reports: None

•     Experience Required: 2 to 3 years in B2B / industrial sales

Company Overview:

Zenflow Aircon is a manufacturer of advanced compressed air operated equipment. We design and supply reliable, efficient pneumatic and compressed air solutions for industrial customers who depend on consistent performance and minimal downtime.

Position Summary:

The Assistant Sales Manager supports the Sales & Marketing function by generating and following up on leads, understanding customer requirements, preparing accurate quotations, and coordinating orders through to delivery. The role is the key link between customers and our internal teams (Production, Quality, Purchase, and Accounts) and contributes directly to revenue growth and customer satisfaction.

Key Responsibilities Business Development:

•     Identify and approach prospective customers and new market opportunities for compressed air and pneumatic products.

•     Generate, qualify, and follow up on sales leads from enquiries, references, exhibitions, and market research.

•     Conduct customer visits and meetings along with the Manager when required.

•     Track competitor products, pricing, and market trends and report them to the Manager.

Enquiry Handling and Quotations:

•     Receive and review customer enquiries (RFQs) and understand their technical and commercial requirements.

•     Coordinate with Production, Design, and Purchase for technical clarifications and costing inputs.

•     Prepare accurate and timely quotations with correct specifications, pricing, taxes, payment terms, and delivery terms.

•     Follow up on every quotation until it is converted into an order or closed with a reason.

•     Prepare revised quotations when specifications or prices change.

Order Coordination:

•     Receive customer purchase orders and verify them against the quotation (price, specifications, quantity, delivery date, and terms).

•     Raise discrepancies with the customer immediately and obtain revised purchase orders where needed.

•     Coordinate with Production, Quality, and Dispatch to ensure on-time delivery.

•     Keep customers informed of order status and delivery schedules.

Customer Relationship Management:

•     Maintain regular communication with existing customers and respond promptly to queries.

•     Record customer interactions, leads, and quotation status in the CRM.

•     Coordinate customer complaints with the Quality and Production teams and follow up until closure.

•     Build long-term relationships to generate repeat orders and references.

Reporting and Collections Support

•     Prepare weekly and monthly sales reports, enquiry and quotation trackers, and sales forecasts using advanced Excel.

•     Track progress against monthly sales targets.

•     Follow up with customers on outstanding payments and coordinate with the Accounts department.

Required Qualifications:

•     Bachelor's degree in Engineering (Mechanical / Production / Industrial preferred), Commerce, or Business Administration. A diploma in Mechanical Engineering with relevant experience may also be considered.

Required Skills and Experience:

•     2 to 3 years of experience in B2B or industrial sales, business development, or sales coordination.

•     Basic knowledge of pneumatics and compressed air systems (such as compressors, air dryers, filters, cylinders, valves, and air-operated equipment).

•     Proven experience in preparing quotations and handling customer enquiries.

•     Working knowledge of CRM software for lead, enquiry, and customer tracking.

•     Advanced Excel skills (formulas, lookups, pivot tables, and data analysis) for quotations, trackers, and sales reports.

•     Good verbal and written communication skills in English and Hindi.

•     Good presentation skills and a professional approach with customers.

•     Ability to read basic technical datasheets and drawings.

Preferred Skills:

•     Experience in pneumatics, compressors, industrial machinery, or engineering products.

•     Familiarity with ERP systems and GST-compliant quotation and invoicing processes.

•     Basic understanding of costing and pricing of manufactured products.

•     Knowledge of a regional language.

Personal Attributes:

•     Customer-focused, responsive, and professional.

•     Self-motivated and target-driven, with strong follow-up discipline.

•     Attention to detail, especially in specifications, prices, and documentation.

•     Good team player who coordinates well with Production, Quality, Purchase, and Accounts.

•     Willing to travel locally for customer visits and exhibitions.

Key Performance Indicators

•     Response to customer enquiries within 24 to 48 hours.

•     Quotation submission within 2 to 3 working days of receiving complete requirements.

•     Quotation-to-order conversion rate as set by management.

•     Number of new leads generated each month as per the plan.

•     100% CRM updates and on-time submission of sales reports.

•     Timely payment follow-up and customer complaint closure.

Internal Coordination:

•     Manager – Sales (reporting)

•     Production and Design

•     Quality Control

•     Purchase

•     Accounts and Finance

•     Dispatch and Logistics

Career ProgressionAssistant Sales Manager → Sales Manager → Senior Sales Manager → Head – Sales & Marketing

Working Condition:

• Regular interaction with customers and internal departments.

• Occasional travel for customer visits, exhibitions, and business development.

• Exposure to the manufacturing plant during product and customer visits, with compliance to all safety and PPE requirements.

Extended hours may occasionally be required to meet urgent customer commitments.